Reports

The latest from IdeaWorksCompany.

Listed below are the most recent posts to the website.  Click on any item title or button to access our latest reports, press releases, and news items.  Or use the menu to the right to browse news, reports, articles featuring IdeaWorksCompany research, and press releases.

February 16, 2005

February 16, 2005

The Fall of Frequent Flier Mileage Values in the U.S. Market – Industry Analysis from IdeaWorks
Mileage buying power is weakest for the programs offered by American, Continental, Delta and United.

December 27, 2004

December 27, 2004

Troubled Airline Industry Returns to Innovative Marketing Programs during 2004
Airlines embrace innovation by adding programs to attract more customers, gain market share and boost revenues.

December 3, 2004

December 3, 2004

Powder and Points – Loyalty Programs Hit the Ski Hills Industry Analysis from IdeaWorks
The ski industry embraces airline-style frequent customer programs at 11 of the 20 largest U.S. ski areas.

September 21, 2004

September 21, 2004

Airline Bankruptcy: Its Impact on Frequent Fliers, Award Tickets and Mileage
The report reviews the filings of United Airlines and US Airways to illustrate how bankruptcy affects frequent flier program members.

September 8, 2004

September 8, 2004

Hotel Loyalty Programs and No-Annual-Fee Credit Cards
Co-branded card offers from major hotel chains offer points that can be exchanged for free room nights and even airline miles.

August 25, 2004

August 25, 2004

No-Annual Fee Credit Cards in the Airline Industry
Co-branded card offers from American, Delta and United are not easily found and are not promoted alongside their fee-based credit cards.

July 29, 2004

July 29, 2004

Hotel Loyalty Programs Deliver Awards With Fewer Strings Attached
Programs offered by the 15 largest U.S-based hotel chains compare quite favorably to the frequent flyer programs of major U.S. airlines. In fact, they are overall easier to use than airline reward programs.

May 26, 2004

May 26, 2004

Delta SkyMiles Judged Best Frequent Traveler Program For Shuttle Passengers in the Northeast Corridor
IdeaWorks compares the frequent traveler programs available to Delta Shuttle, US Airways Shuttle and Amtrak Acela passengers.

April 5, 2004

April 5, 2004

Frequent Flyer Award Liabilities Estimated to Exceed $3.2 Billion for U.S. Airlines
Comparison of U.S.-based carriers also reveals more than 21% of frequent flyer miles are not expected to be redeemed by travelers.

March 29, 2004

March 29, 2004

More Than 15 Million Travelers Enjoyed Award Travel on U.S. Airlines During 2003
Comparison of U.S.-based carriers also reveals nearly 8% of passengers on an average flight traveled using frequent flyer awards.

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