Reports

Curiouser and Curiouser: the Wonderland of Changes Wrought by BA
Has British Airways fallen into a rabbit hole or embarked on an adventure of change?

Delta, Alaska Airlines, and Aeroplan Create Solutions for the Reward Availability Problem
Innovation and accountability are key factors in addressing an issue that many consumers complain about and many airline executives prefer to ignore.

Today’s Cash-Strapped Consumers Demand More – Low Cost Long Haul Flights and Cheap Hotels in Major Cities
IdeaWorks describes why AirAsia X and easyHotel have the right product at the right time, and how airlines and hotels can thrive by deploying an a la carte pricing strategy.

More Airlines Worldwide Choosing Revenue-Based Methods to Serve and Reward Customers
IdeaWorks predicts increased reliance upon a “pay for perks” philosophy for customer services, a la carte features, and frequent flier benefits.

Keynote Presentation by Jay Sorensen at the Ancillary Revenue
Airline Conference (ARAC) in Budapest, Hungary
Worldwide Review of Ancillary Revenue Innovation. What works. What didn’t work. What happens next.

Testing Consumer Patience – Airline Executives Predict More Fees
IdeaWorks, in cooperation with Terrapinn’s upcoming World Low Cost Airlines Congress in London (www.LowCostAirlinesWorld.com), has conducted its second annual survey of airline executives on the topic of ancillary revenue and a la carte pricing.

Frequent Flier Credit Cards Generate More Than $4 Billion for Major U.S. Airlines – A Report from IdeaWorks
Frequent flier programs were launched more than 25 years ago as a tool to identify the highest revenue-producing travelers, establish regular customer communication, and enhance brand loyalty. In today’s revenue hungry environment, airline management now places a greater demand on the profit-producing power of these programs.

American Airlines Borrows Ryanair Fee Tactics – An Ancillary Revenue Report from IdeaWorks
American’s recent implementation of checked baggage fees, which appear to have been accepted by passengers, will likely generate annual revenue in excess of $458 million.

Ryanair – The Godfather of Ancillary Revenue
Michael O’Leary may crystallized the concept of ancillary revenue back in 2001 when he sought to replace ticket revenue with commissions from retail activities.

Buckle Your Seat Belts – Airline Executives Predict More Fees and Plan to Sell More Services via Their Web Sites
63% of airline executives in a worldwide survey say charging fees for services – – instead of including benefits in the price of a ticket – – will become more prevalent.