Reports

Premium Class Rewards Provide Best Value for Frequent Flier Members
One of the recurring debates about the booming loyalty marketing industry is whether rewards provide notable value . . . and which rewards are the most valuable.  To answer this, IdeaWorksCompany conducted booking research using United’s MileagePlus program (largest in the world) to determine which rewards provide members the greatest dollar value.  The answer was clear:  Booking first class travel to Hawaii, Europe or Asia provides best value for redeeming frequent flier miles.

Bag Fees Sprout this Spring in Asia, Europe, and America
The latest report from IdeaWorksCompany describes how the pace is quickening in 2013 for a la carte fees and optional extras to become an everyday component of airline pricing.  The Government of India has approved a la carte pricing; Air France, British Airways, and KLM introduced bag charges for intra-Europe flights; and a third US airline has added the controversial fee for carry-on bags.

Choice and Creativity.
Carriers Build Ancillary Revenue by Empowering a Consumer’s Right to Choose.  Air New Zealand, Air Canada, and Wizz Air use three contrasting retail methods that can boost revenue more than 20%.  IdeaWorksCompany reveals how the ancillary revenue revolution is focusing less on product development and more on retail methods.

Card-Carrying Generosity.
IdeaWorksCompany reviewed the credit cards offered by the five largest US airlines, such as American and United, and compared these to the independent travel reward cards offered by banks such as Chase and Citi.  This report finds American Express, Barclays, Chase, Citibank and Southwest are most rewarding, while American, Delta, US Airways, and United cards offer travel perks but higher reward thresholds.

Points, Pillows and Porsches: Hotel and Car Rewards at the Top 30 Airlines
Car and hotel rewards are now offered by every major frequent flier program in North America and Europe with the exception of Turkish Airlines and US Airways.  Of the 30 frequent flier programs reviewed worldwide, 20 offer hotel rewards and 17 provide car rental rewards.

Profit From Innovation: Benefits of Ancillary Revenue Reach All Over the World
Ancillary revenue innovators include AirAsia, KLM, and Virgin America, and global practitioners include Disney, Norwegian Cruise Line, and Starbucks.

Curiouser and Curiouser: the Wonderland of Changes Wrought by BA
Has British Airways fallen into a rabbit hole or embarked on an adventure of change?

Delta, Alaska Airlines, and Aeroplan Create Solutions for the Reward Availability Problem
Innovation and accountability are key factors in addressing an issue that many consumers complain about and many airline executives prefer to ignore.

Today’s Cash-Strapped Consumers Demand More – Low Cost Long Haul Flights and Cheap Hotels in Major Cities
IdeaWorks describes why AirAsia X and easyHotel have the right product at the right time, and how airlines and hotels can thrive by deploying an a la carte pricing strategy.

More Airlines Worldwide Choosing Revenue-Based Methods to Serve and Reward Customers
IdeaWorks predicts increased reliance upon a “pay for perks” philosophy for customer services, a la carte features, and frequent flier benefits.