Reports

The latest from IdeaWorksCompany.

Listed below are the most recent posts to the website.  Click on any item title or button to access our latest reports, press releases, and news items.  Or use the menu to the right to browse news, reports, articles featuring IdeaWorksCompany research, and press releases.

April 25, 2005

April 25, 2005

U.S. Airline Frequent Flier Reward Liability Grew More Than $378 Million in 2004 – Industry Analysis from IdeaWorks
Comparison of U.S. based carriers reveals total liability now exceeds $3.8 billion, representing a 10.8% increase over 2003.

April 20, 2005

April 20, 2005

Frequent Fliers Had Their Wings Clipped During 2004 With 314,000 Fewer Reward Tickets – Industry Analysis from IdeaWorks
Analysis of top U.S. airlines reveals frequent flier reward travel dropped during a period of increased capacity and record breaking load factors.

April 5, 2005

April 5, 2005

European Travelers Get the Point: Low Cost Carriers Add Frequent Flier Benefits – Industry Analysis from IdeaWorks
Among Europe’s top 25 low cost carriers, Aer Lingus, Air Berlin, Air Europa, Condor, flybe, Hapag-Lloyd, LTU and Monarch offer frequent flier programs.

February 16, 2005

February 16, 2005

The Fall of Frequent Flier Mileage Values in the U.S. Market – Industry Analysis from IdeaWorks
Mileage buying power is weakest for the programs offered by American, Continental, Delta and United.

December 27, 2004

December 27, 2004

Troubled Airline Industry Returns to Innovative Marketing Programs during 2004
Airlines embrace innovation by adding programs to attract more customers, gain market share and boost revenues.

December 3, 2004

December 3, 2004

Powder and Points – Loyalty Programs Hit the Ski Hills Industry Analysis from IdeaWorks
The ski industry embraces airline-style frequent customer programs at 11 of the 20 largest U.S. ski areas.

September 21, 2004

September 21, 2004

Airline Bankruptcy: Its Impact on Frequent Fliers, Award Tickets and Mileage
The report reviews the filings of United Airlines and US Airways to illustrate how bankruptcy affects frequent flier program members.

September 8, 2004

September 8, 2004

Hotel Loyalty Programs and No-Annual-Fee Credit Cards
Co-branded card offers from major hotel chains offer points that can be exchanged for free room nights and even airline miles.

August 25, 2004

August 25, 2004

No-Annual Fee Credit Cards in the Airline Industry
Co-branded card offers from American, Delta and United are not easily found and are not promoted alongside their fee-based credit cards.

July 29, 2004

July 29, 2004

Hotel Loyalty Programs Deliver Awards With Fewer Strings Attached
Programs offered by the 15 largest U.S-based hotel chains compare quite favorably to the frequent flyer programs of major U.S. airlines. In fact, they are overall easier to use than airline reward programs.

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