New entrant airlines provide a unique marketing lesson because they begin with an empty canvas. In theory, start-up teams scan the competitive environment and select features they believe will produce success. Today, new airlines overwhelmingly rely upon branded fares as their primary ancillary revenue method. This is a significant change from ten years ago when […]
CarTrawler-sponsored analysis reviews the ancillary revenue strategies of seven new entrant airlines: Akasa Air, Air Japan, BeOnd, Bonza, Greater Bay Airlines, Jetlines, and Norse Atlantic. New entrant airlines provide a unique marketing lesson because they begin with an empty canvas. In theory, start-up teams scan the competitive environment and select features they believe will produce
Seven Young Airlines Try Their Ancillary Revenue Wings – Report Read More »
Long Haul Premium: Upper Middle Class ─ for the Upper Middle Class was issued today as a 14-page report. It includes the results of a review of 20 leading global network carriers regarding their long haul premium economy cabins. The report describes the trends which support the potential for premium economy to someday deliver more
Long Haul Premium: Upper Middle Class ─ for the Upper Middle Class was issued today as a 14-page report. It includes the results of a review of 20 leading global network carriers regarding their long haul premium economy cabins. The report describes the trends which support the potential for premium economy to someday deliver more
Long Haul Premium: Upper Middle Class ─ for the Upper Middle Class – Report Read More »
Low Cost and Regional Airlines Magazine ─ LARA “Three areas of innovation have caught my attention ─ lounges, super apps and booking flexibility,” says Jay Sorensen, President of IdeaWorksCompany and an expert on airline ancillary revenues. These innovations are highlighted in IdeaWorks’ and CarTrawler’s Airline Revenue Innovations: A Global Sample of the Coolest Products and
Special Offers ─ Ancillary Revenue Read More »
Wall Street Journal The new hot section on the plane isn’t at the very front. With offerings labeled Premium Plus, Premium Select or Premium Economy, airlines are expanding these sections, which typically come with roomy seats, early boarding, free alcohol and better meals. Airlines say they appeal to travelers with more disposable income, especially on
Fliers Can’t Get Enough of the ‘Upper-Middle Class’ Section of the Plane Read More »
OAG Aviation Ancillary revenues are not just a supplemental income source for airlines but have evolved into a critical driver of financial robustness. Comprehensive research conducted by IdeaWorks and CarTrawler illustrates this shift. Over the span of less than a decade, global ancillary revenues dramatically rose from $42.6 billion USD in 2013 to over $102 billion USD
Shaping Airline Retail: The Unstoppable Rise of Ancillaries Read More »
The inclusion of seat fees in President Biden’s recent State of the Union address strongly suggests it is time to review the state of assigned seating fees. The $4.2 billion estimate covers the assigned seat fee revenue generated by eight key US airlines (Alaska, Allegiant, American, Delta, Frontier, JetBlue, Spirit, and United) for their US
IdeaWorksCompany report determines the scale of activity, how fees are implemented, and how this key ancillary revenue source can be improved for airlines and consumers. The inclusion of seat fees in President Biden’s recent State of the Union address strongly suggests it is time to review the state of assigned seating fees. The $4.2 billion
Airlines Assign Big Revenue Priority to Seat Selection – Report Read More »
IdeaWorksCompany identifies eight ideas by airlines all over the globe: AirAsia, Cathay, Delta, easyJet, Eurowings, Emirates, Jetstar, United. The desire to do something new, better, or unique, will almost always create disruption for competitors. Better yet, innovation can also be designed to please passengers and boost revenue. This is something the eight airlines featured in the