Handelsblatt
Jay Sorensen knows the world of airlines. For many years, as president of the consulting firm Ideaworks, he has analyzed the business models of airlines around the globe. In doing so, he also draws on his wealth of experience as a former airline manager.
Sorensen spent approximately twelve years in marketing at Midwest Express Airlines, a small airline in Milwaukee, Wisconsin. For a long time, it was able to hold its own against the significantly larger competitor, Northwest Airlines. One feature – for example, the airline had premium seats throughout the entire cabin. Another was the legendary chocolate cookie baked on board, which Lufthansa subsidiary Discover Airlines has just rediscovered.
According to Sorensen, passengers today have to search long and hard for such flight experiences. In an analysis published in February, the former airline manager examines some of the aviation industry’s practices. His sobering conclusion: Airlines are jeopardizing their own credibility and the trust placed in them through their actions. Rules and prices are becoming increasingly opaque for passengers.