Canadian Press “How does an airline compensate itself for the losses that are occurring for the first quarter and the second quarter and maybe even the third quarter this year? Fares are not going to track the price of oil, because there is this residual loss that has to be accounted for,” said Jay Sorensen, […]
WestJet the latest airline to hike baggage fees amid sky-high jet fuel prices Read More »
New York Times Historically, tickets were often sold by travel agencies or websites like Expedia, where customers typically shopped on price alone. That made it difficult for airlines to persuade customers to spend more. So carriers spent years increasing direct sales. By controlling the booking process on their own websites, airlines could offer fares that
First-Class Seats Drive Airline Profits. It Wasn’t Always This Way Read More »
IdeaWorksCompany, the leading global consultant on airline ancillary revenue, has released a new report, A Field Guide to the Best of Airline a la Carte, written by veteran airline industry consultant Jay Sorensen. The report explores how airlines around the world generate significant revenue through optional services such as baggage fees, seat assignments, and onboard
A Field Guide to the Best of Airline a la Carte – Report Read More »
IdeaWorksCompany, the leading global consultant on airline ancillary revenue, has released a new report, A Field Guide to the Best of Airline a la Carte, written by veteran airline industry consultant Jay Sorensen. Drawing on global data and industry examples, the report examines the strategies airlines use to successfully merchandise ancillary services while maintaining customer
How Airlines Turn Bags, Seats, and Snacks into Billions – Press Release Read More »
New report from IdeaWorksCompany calls on airlines to simplify policies, strengthen margins, and rebuild customer trust. IdeaWorksCompany, the leading global consultant on airline ancillary revenue, has released a new report challenging eight deeply rooted airline business myths that limit profitability, weaken pricing integrity, and erode public trust. The 18-page report, Jay Sorensen Busts 8 Airline
8 Airline Myths Holding the Industry Back – Press Release Read More »
IdeaWorksCompany, the leading global consultant on airline ancillary revenue, has released a new report challenging eight deeply rooted airline business myths that limit profitability, weaken pricing integrity, and erode public trust. The 18-page report, Jay Sorensen Busts 8 Airline Business Myths, takes direct aim at widely accepted practices such as upgrade auctions, complex fare-change rules,
Jay Sorensen Busts 8 Airline Business Myths – Report Read More »
El Universal This year, airlines are estimated to receive $157 billion globally in ancillary or complementary services, which is 5.7% more than last year, according to the consultancy IdeaWorksCompany. Ancillary services are those services that a passenger pays for to have a more comfortable trip, such as checked baggage under the plane, extra baggage, seat
Airlines profit from extra charges Read More »
The 2025 Yearbook of Ancillary Revenue reveals a cashflow shift: ancillary revenue increased while fares dropped. The 2025 edition of the Yearbook of Ancillary Revenue by IdeaWorksCompany, released today, describes ancillary revenue activities and results for 61 airlines in 2024, continuing the publication’s role as the industry’s singular voice for 18 years. The results in
This report spotlights successful ancillary strategies from leading global carriers. Airlines chasing the next revenue breakthrough need look no further. IdeaWorksCompany, the world’s leading authority on airline ancillary revenue, has released an 18-page report: Eight Ideas We Admire to Boost Airline Revenue. The study reveals how these creative practices from airlines around the world are
Eight Ideas We Admire to Boost Airline Revenue – Report Read More »
Airlines chasing the next revenue breakthrough need look no further. IdeaWorksCompany, the world’s leading authority on airline ancillary revenue, has released an 18-page report: Eight Ideas We Admire to Boost Airline Revenue. The study reveals how these creative practices from airlines around the world are reshaping the way carriers increase profits while improving the passenger
Eight Airline Revenue Strategies That Actually Work – Press Release Read More »