airline retail

Baggage Compliance is the #1 Problem Facing Airlines

IdeaWorksCompany is the first to offer on-site consulting and specialized reports to generate millions in new ancillary revenue. The chaos occurring at departure gates around the world is now too obvious to ignore. Some passengers follow the rules for the fares they have purchased; they pay fees to check large bags and only bring smaller […]

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Paid Seating Becomes Most Prevalent Offer in the Booking Paths of 25 Airlines – Press Release

The 2025 Almanac of Airline Retail navigates booking complexity and is the first Pro Series Report by IdeaWorksCompany. The standard boarding instruction airline passengers hear is now the #1 item they find in online ticket booking paths, according to the new Almanac of Airline Retail.  Paid seating tops the list of a la carte items for

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Airline Ancillary Revenue Skyrockets to $148.4 Billion Worldwide for 2024 – Press Release

The CarTrawler worldwide estimate leaps nearly 26% above 2023 and nearly $39 billion above the pre-pandemic year of 2019.  CarTrawler, the leading B2B provider of car rental and mobility solutions to the global travel industry, and IdeaWorksCompany, the foremost consultant on ancillary revenue, project airline ancillary revenue will increase to $148.4 billion worldwide for 2024,

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2024 Big Book of Airline Data Reveals $918 Billion in Revenue for 2023, Up More Than 32% From Prior Year – Press Release

IdeaWorksCompany, a foremost consultant on ancillary revenue, frequent flyer programs, and airline retail, has released the 5th edition of its annual data compendium: The Big Book of Airline Data by IdeaWorksCompany. The new edition provides a world of data for individual airlines, regional compilations, airline alliances, employment data, and frequent flyer membership totals. The collection

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Low-Cost Carriers Reach Ancillary Revenue Records While Traditional Airlines Stumble – Press Release

Top-performing LCCs gain 13.1% on a per passenger basis, but traditional airlines drop 4.3% in the 2024 CarTrawler Yearbook of Ancillary Revenue. The 2024 edition of the CarTrawler Yearbook of Ancillary Revenue by IdeaWorksCompany, released today, describes ancillary revenue activities and results for 68 airlines in 2023, revealing divergences in trends and providing an assessment

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Driving growth with airline ancillaries

Mastercard In late 2023, travel industry firms CarTrawler and The IdeaWorks Company projected that airline ancillary revenue would increase to $117.9 billion worldwide for 2023. That would represent a 275% increase over ancillary revenues in 2013, which were $31.5 billion. While ancillaries are growing overall, ancillaries per passenger ticked down in 2023 significantly. In 2024

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How airline “drip pricing” can disguise the true cost of flying

CBS News Jay Sorensen, president of IdeaWorks, a consultancy that has advised U.S. airlines, agrees that drip pricing makes comparing airline ticket prices more complicated. But he still thinks it can benefit consumers by letting them pay for the extras they want, while leaving behind those that aren’t important to them. “The outcome is of

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Nine Airline Companies Comprise a $30 Billion Dollar Club Courtesy of Co-Branded Credit Cards – Press Release

Co-branded credit cards deliver wheelbarrows of money for some airlines. The latest IdeaWorksCompany report explores how this has transformed frequent flyer programs (FFPs) and contemplates the effect upon customer loyalty. Many airlines have shifted from sole reliance on behavioral loyalty, which relies upon a customer’s expectations for service and quality. Carriers now embrace transactional loyalty

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Branded Fares Dominate Ancillary Revenue for New Airlines All Over the World – Press Release

New entrant airlines provide a unique marketing lesson because they begin with an empty canvas. In theory, start-up teams scan the competitive environment and select features they believe will produce success. Today, new airlines overwhelmingly rely upon branded fares as their primary ancillary revenue method. This is a significant change from ten years ago when

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Seven Young Airlines Try Their Ancillary Revenue Wings – Report

CarTrawler-sponsored analysis reviews the ancillary revenue strategies of seven new entrant airlines: Akasa Air, Air Japan, BeOnd, Bonza, Greater Bay Airlines, Jetlines, and Norse Atlantic.  New entrant airlines provide a unique marketing lesson because they begin with an empty canvas. In theory, start-up teams scan the competitive environment and select features they believe will produce

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