PhocusWire
Total ancillary revenue for airlines increased 13.4% to $13.2 billion in 2025, while total revenue increased by 7.2%.
The figures were released as part of the annual Yearbook of Ancillary Revenue from IdeaWorksCompany. The report included 63 airlines in total, with 58 included in both the 2025 and 2026 editions and used for the year-over-year comparison.
“Ancillary revenue growth on the pace and scale revealed in this yearbook—double the rate of overall revenue and increasing $13.2 billion among like-for-like airlines—puts a spotlight on how both core and ancillary products are merchandised,” said Djois Franklin, chief executive of SeatMaps, an airline seat-map tech provider and merchandising platform, which sponsored the report.