Bob Daly is a well-known figure in the loyalty and co-brand world. Bob was recently Managing Director of Global Co-Brand Cards at United Airlines where he led a team of 40 professionals and had P&L responsibility for the acquisition, growth and retention of co-brand cardmembers in 15 countries. The co-brand portfolio generates billions in revenue
The 2026 SeatMaps.com Yearbook of Ancillary Revenue by IdeaWorksCompany, released today, examines ancillary revenue activities and results for 63 airlines in 2025. Now in its 19th year, the Yearbook continues to serve as the leading source of industry research on airline ancillary revenue. “Ancillary revenue growth on the pace and scale revealed in this Yearbook
The 2026 SeatMaps.com Yearbook of Ancillary Revenue by IdeaWorksCompany examines ancillary revenue activities and results for 63 airlines in 2025. Now in its 19th year, the Yearbook continues to serve as the leading source of industry research on airline ancillary revenue. Key findings from the 2026 Yearbook include: Ancillary revenue continues to outpace overall airline revenue.
2026 SeatMaps.com Yearbook of Ancillary Revenue by IdeaWorksCompany – Report Read More »
United Airlines is rapidly reshaping its customer proposition around premium experiences, loyalty, co-branded cards and ancillary revenue, according to a new 18-page IdeaWorksCompany report, “United is Winning the Race for Brand-Loyal Consumers.” Written by airline revenue and loyalty expert Jay Sorensen, the report examines United’s expanding portfolio of products and strategies introduced during 2025 and
Co-Branded Cards Help Bring United $11.5 Billion in Ancillary Revenue – Press Release Read More »
United Airlines is rapidly reshaping its customer proposition around premium experiences, loyalty, co-branded cards and ancillary revenue, according to a new 18-page IdeaWorksCompany report, “United is Winning the Race for Brand-Loyal Consumers.” Written by airline revenue and loyalty expert Jay Sorensen, the report examines United’s expanding portfolio of products and strategies introduced during 2025 and
United is Winning the Race for Brand-Loyal Consumers – Report Read More »
New report from IdeaWorksCompany calls on airlines to simplify policies, strengthen margins, and rebuild customer trust. IdeaWorksCompany, the leading global consultant on airline ancillary revenue, has released a new report challenging eight deeply rooted airline business myths that limit profitability, weaken pricing integrity, and erode public trust. The 18-page report, Jay Sorensen Busts 8 Airline
8 Airline Myths Holding the Industry Back – Press Release Read More »
IdeaWorksCompany, the leading global consultant on airline ancillary revenue, has released a new report challenging eight deeply rooted airline business myths that limit profitability, weaken pricing integrity, and erode public trust. The 18-page report, Jay Sorensen Busts 8 Airline Business Myths, takes direct aim at widely accepted practices such as upgrade auctions, complex fare-change rules,
Jay Sorensen Busts 8 Airline Business Myths – Report Read More »
Barron’s As for President Donald Trump’s proposed 10% cap on credit card rates, from which airlines generate billions in revenue from co-branded credit cards, they may not materialize. Jay Sorensen, founder and CEO of IdeaWorksCompany, a consulting firm that analyzes ancillary revenue such as airlines’ loyalty marketing, doesn’t expect the proposed 10% cap will be
United Airlines’ 2025 Results Soar Past Expectations Read More »
New IdeaWorksCompany report reveals a battle for dominance in America’s $1.1 trillion travel market. American Express, Capital One, Chase, and Citi are squaring off with the largest US airlines in a colossal struggle for traveler loyalty, according to a new report from IdeaWorksCompany titled Kong vs. Godzilla: US Banks and Airlines Fight for Traveler Loyalty. The
Kong vs. Godzilla: US Banks and Airlines Clash Over Traveler Loyalty – Press Release Read More »
American Express, Capital One, Chase, and Citi are squaring off with the largest US airlines in a colossal struggle for traveler loyalty, according to a new report from IdeaWorksCompany titled Kong vs. Godzilla: US Banks and Airlines Fight for Traveler Loyalty. The report compares banks to King Kong and airlines to Godzilla, spotlighting a marketplace where
Kong vs. Godzilla: US Banks and Airlines Fight for Traveler Loyalty – Report Read More »