premium economy | IdeaWorksCompany

First-Class Seats Drive Airline Profits. It Wasn’t Always This Way

Articles about IdeaWorksCompany / By Jay Sorensen

New York Times Historically, tickets were often sold by travel agencies or websites like Expedia, where customers typically shopped on price alone. That made it difficult for airlines to persuade customers to spend more. So carriers spent years increasing direct sales. By controlling the booking process on their own websites, airlines could offer fares that […]

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Premium Travel: The Upper Middle Class Seat Priced for the Upper Middle Class – Press Release

News & Research, Press Releases / By Jay Sorensen

Long Haul Premium: Upper Middle Class ─ for the Upper Middle Class was issued today as a 14-page report. It includes the results of a review of 20 leading global network carriers regarding their long haul premium economy cabins. The report describes the trends which support the potential for premium economy to someday deliver more

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Long Haul Premium: Upper Middle Class ─ for the Upper Middle Class – Report

Reports / By Jay Sorensen

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Fliers Can’t Get Enough of the ‘Upper-Middle Class’ Section of the Plane

Articles about IdeaWorksCompany / By Jay Sorensen

Wall Street Journal The new hot section on the plane isn’t at the very front. With offerings labeled Premium Plus, Premium Select or Premium Economy, airlines are expanding these sections, which typically come with roomy seats, early boarding, free alcohol and better meals. Airlines say they appeal to travelers with more disposable income, especially on

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World’s Newest Airlines Embrace Ancillary Revenue at First Flight – Press Release

Press Releases / By Jay Sorensen

IdeaWorksCompany identifies the ancillary revenue methods of 10 brave pandemic-era startups in Africa, Asia, Europe, and the US. New airlines compete by identifying customers who are not well served by larger and established carriers. This is the secret to surviving as a start-up airline: find an underserved market and apply all the youthful passion and

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World’s Newest Airlines Embrace Ancillary Revenue at First Flight – Report

News & Research, Reports / By Jay Sorensen

New airlines compete by identifying customers who are not well served by larger and established carriers. This is the secret to surviving as a start-up airline: find an underserved market and apply all the youthful passion and nimble moves you can muster. That’s how these 10 low cost carriers hope to flourish in a post-pandemic

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Airlines’ Premium-Economy Trick

Articles about IdeaWorksCompany / By Jay Sorensen

The Atlantic A recent report by Jay Sorensen, an industry consultant, noted that “the apparent discovery of a new type of upscale leisure traveler” is a welcome surprise for these airlines. It connoted a small miracle: Airlines had once again wrung a new social class from flying, as they had done with first and business

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The Pandemic, Technology, and the Environment Are Changing Airline Business Travel – Report

News & Research, Reports / By Jay Sorensen

CarTrawler-sponsored analysis describes how the pandemic, technology, and environmental concerns have changed airline business travel. It could be a year in which the airline industry recovers some of the profits lost during the pandemic. That’s the picture for leisure travel, especially in the burgeoning premium leisure sector. The recovery of business travel is complex and

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Changes to Airline Business Travel Prompt Focus On Premium Leisure as a New Post-Pandemic Opportunity – Press Release

News & Research, Press Releases / By Jay Sorensen

The recovery of business travel is complex and largely unwritten. Online meeting technology continues to march ahead, company employees are still working from home, corporations are setting carbon reductions tied to business travel, and the airline industry still struggles to find firmer footing. Innovation and resilience saved airlines during the pandemic, and these same traits

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Premium Economy Might Be a Downgrade for Investors

Articles about IdeaWorksCompany / By Jay Sorensen

Wall Street Journal Businesses periodically try to rein in travel expenses. But as Jay Sorensen, president of consulting firm IdeaWorksCompany, points out, this often gets resolved with loopholes. Over the past decade, many carriers phased out first-class seats, which businesses were increasingly reluctant to pay for, and instead made business class more expensive and lavish,

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