News and Research

Fliers Can’t Get Enough of the ‘Upper-Middle Class’ Section of the Plane

October 30, 2023

Wall Street Journal

The new hot section on the plane isn’t at the very front.  With offerings labeled Premium Plus, Premium Select or Premium Economy, airlines are expanding these sections, which typically come with roomy seats, early boarding, free alcohol and better meals.  Airlines say they appeal to travelers with more disposable income, especially on long-haul flights where business-class seats can run thousands of dollars more.  “I refer to it as an upper-middle cabin for the upper-middle class,” says Jay Sorensen, an industry consultant and president of IdeaWorksCompany.  These sections appeal to travelers on work trips with budget-conscious employers, and vacationers who want some comforts without shelling out for business class.

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