Some may wonder if airport mobile ordering and delivery is a pandemic fad or a trend. The answer will come quickly for anyone who’s spent an extended amount of time in airports. It’s only a matter of time before competitors start popping up. “There is a big future for online ordering of food within the airport environment,” said Jay Sorensen, president of IdeaWorksCompany, a product, partnership, and marketing practice. “The low profit margin of food, and the complexities of holding fresh food, dissuades airlines from making major effort here. That food is already available on airport concourses, and freshly prepared, is huge advantage for on-airport sources,” Sorensen adds.