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Airlines are pushing ancillaries to boost revenue, but new offerings slow to come

PhocusWire Last year, total airline revenue exceeded pre-pandemic results hitting $918 billion, according to the recently published 2024 CarTrawler Yearbook of Ancillary Revenue.  Ancillary services played a role in that growth, with passengers increasingly willing to pay for options to personalize their experience – elements such as more legroom, early boarding or checked baggage. According to […]

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Report: 2023 Ancillary Airline Revenue ‘Surges’ Over ’19 Levels

Business Travel News The airlines with the most ancillary revenue in 2023 collected $54.1 billion, which “is far in excess” of the $38.4 billion result for the top 10 carriers for 2019, according to a new IdeaWorksCompany report, released Tuesday.  The company used financial statements, annual reports, analyst research and investor relations presentations for 68

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Low-Cost Carriers Reach Ancillary Revenue Records While Traditional Airlines Stumble – Press Release

Top-performing LCCs gain 13.1% on a per passenger basis, but traditional airlines drop 4.3% in the 2024 CarTrawler Yearbook of Ancillary Revenue. The 2024 edition of the CarTrawler Yearbook of Ancillary Revenue by IdeaWorksCompany, released today, describes ancillary revenue activities and results for 68 airlines in 2023, revealing divergences in trends and providing an assessment

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2024 CarTrawler Yearbook of Ancillary Revenue – Report

The 2024 edition of the CarTrawler Yearbook of Ancillary Revenue by IdeaWorksCompany describes ancillary revenue activities and results for 68 airlines in 2023, revealing divergences in trends and providing an assessment of the industry as a whole. Here’s a guide to key features of the 2024 edition: • 68 pages of individual airline listings arranged by

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Branded Fares Dominate Ancillary Revenue for New Airlines All Over the World – Press Release

New entrant airlines provide a unique marketing lesson because they begin with an empty canvas. In theory, start-up teams scan the competitive environment and select features they believe will produce success. Today, new airlines overwhelmingly rely upon branded fares as their primary ancillary revenue method. This is a significant change from ten years ago when

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Seven Young Airlines Try Their Ancillary Revenue Wings – Report

CarTrawler-sponsored analysis reviews the ancillary revenue strategies of seven new entrant airlines: Akasa Air, Air Japan, BeOnd, Bonza, Greater Bay Airlines, Jetlines, and Norse Atlantic.  New entrant airlines provide a unique marketing lesson because they begin with an empty canvas. In theory, start-up teams scan the competitive environment and select features they believe will produce

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US Major Airlines Receive More Than $25 Billion in Ancillary Revenue from Co-Branded Cards – Press Release

CarTrawler sponsored research reveals US major airlines netted 32% of global ancillary revenue and nearly 68% of frequent flyer and commission-based revenue.  Following further analysis on the 2023 CarTrawler Worldwide Estimate of Ancillary Revenue, IdeaWorksCompany found that US major airlines, defined as Alaska, American, Delta, Hawaiian, Southwest, and United, achieved ancillary revenue results far above

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2023 CarTrawler Yearbook of Ancillary Revenue – Report

The 2023 edition of the CarTrawler Yearbook of Ancillary Revenue by IdeaWorksCompany, released today, describes the 2022 ancillary revenue activities and results for 65 airlines and provides an assessment for the industry as a whole.  This annual publication provides the best single source of information and intelligence on ancillary revenue, a la carte services, and commission-based

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Ancillary Revenue Increases 51% for 61 Airlines in 2022 – Press Release

The 2023 edition of the CarTrawler Yearbook of Ancillary Revenue by IdeaWorksCompany, released today, describes the 2022 ancillary revenue activities and results for 65 airlines and provides an assessment for the industry as a whole. Here’s a guide to key features of the 2023 edition: • 65 pages of individual airline listings arranged by global

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Assigned Seating Fees Are Big Business with Estimated Revenue of $4.2 Billion for 8 US Airlines – Press Release

The inclusion of seat fees in President Biden’s recent State of the Union address strongly suggests it is time to review the state of assigned seating fees. The $4.2 billion estimate covers the assigned seat fee revenue generated by eight key US airlines (Alaska, Allegiant, American, Delta, Frontier, JetBlue, Spirit, and United) for their US

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