The 2026 SeatMaps.com Yearbook of Ancillary Revenue by IdeaWorksCompany, released today, examines ancillary revenue activities and results for 63 airlines in 2025. Now in its 19th year, the Yearbook continues to serve as the leading source of industry research on airline ancillary revenue. “Ancillary revenue growth on the pace and scale revealed in this Yearbook
The 2026 SeatMaps.com Yearbook of Ancillary Revenue by IdeaWorksCompany examines ancillary revenue activities and results for 63 airlines in 2025. Now in its 19th year, the Yearbook continues to serve as the leading source of industry research on airline ancillary revenue. Key findings from the 2026 Yearbook include: Ancillary revenue continues to outpace overall airline revenue.
2026 SeatMaps.com Yearbook of Ancillary Revenue by IdeaWorksCompany – Report Read More »
Canadian Press “How does an airline compensate itself for the losses that are occurring for the first quarter and the second quarter and maybe even the third quarter this year? Fares are not going to track the price of oil, because there is this residual loss that has to be accounted for,” said Jay Sorensen,
WestJet the latest airline to hike baggage fees amid sky-high jet fuel prices Read More »
IdeaWorksCompany, the leading global consultant on airline ancillary revenue, has released a new report, A Field Guide to the Best of Airline a la Carte, written by veteran airline industry consultant Jay Sorensen. The report explores how airlines around the world generate significant revenue through optional services such as baggage fees, seat assignments, and onboard
A Field Guide to the Best of Airline a la Carte – Report Read More »
IdeaWorksCompany, the leading global consultant on airline ancillary revenue, has released a new report, A Field Guide to the Best of Airline a la Carte, written by veteran airline industry consultant Jay Sorensen. Drawing on global data and industry examples, the report examines the strategies airlines use to successfully merchandise ancillary services while maintaining customer
How Airlines Turn Bags, Seats, and Snacks into Billions – Press Release Read More »
El Universal This year, airlines are estimated to receive $157 billion globally in ancillary or complementary services, which is 5.7% more than last year, according to the consultancy IdeaWorksCompany. Ancillary services are those services that a passenger pays for to have a more comfortable trip, such as checked baggage under the plane, extra baggage, seat
Airlines profit from extra charges Read More »
Travel Weekly Optional add-ons offered to sustain lower base fares have helped cut the total cost of air travel by roughly 40% since 2016, according to new research. Ancillary revenues from passengers paying extra for items such as baggage, seat selection and onboard food are projected to generate $157 billion this year, up from $148.4
Global air travel costs ‘cut by 40% in nine years’ as ancillary revenues soar Read More »
IdeaWorksCompany, the leading global consultant on airline ancillary revenue, projects that airlines worldwide will generate a record $157 billion in ancillary revenue in 2025, up from $148.4 billion in 2024, and dramatically higher than $67.4 billion for 2016. The IdeaWorks Global Estimate of Ancillary Revenue attributes this increase to steady passenger growth and the widespread
Boston Globe In 2024, airlines collected a record $148 billion in fees. Commonly referred to as ancillary fees, these revenue-generating extra charges come from fees for seat selection, priority boarding, food and drink, luggage, or dedicated overhead space, and even money airlines make from selling frequent flyer miles. The previous record for ancillary fees was
When bargain airfare is no bargain: airline fees hit all-time high Read More »
Toronto Star All those checked bags, seating upgrades and onboard snacks you pay for on Air Canada flights are starting to add up for the company. While the country’s biggest airline lags behind other global carriers in revenue from passenger fees, it is poised to catch up after its recent purchase of the Aeroplan rewards
Air Canada trails global peers in fee revenue, but Aeroplan poised to boost it Read More »