News and Research

A Leisure Travel Recovery Is Being Held Back By A Lack Of Standardized Testing And Foreign Entry Rules

February 18, 2021

The slow pace of development of a single global system for tracking and certifying the Covid-19 vaccination status of the world’s 7.8 billion people is delaying the beginning of a meaningful recovery of air travel demand.  Yet, even people who are tired of being cooped up by the pandemic, and who are eager to travel for fun again, likely won’t do so in large numbers until the industry and governments settle on a clear set of virus testing protocols and rules for crossing international, or even state borders. That’s according to a new study from travel consultancy IdeaWorks called 2021: How Airlines and Travelers Will Adapt as the Pandemic Recedes. It is a deep analysis of historical trends in human responses to major pandemics as far back as the 12th Century, and an analysis of current efforts to rekindle travel demand and the challenges that must be overcome to achieve that goal.

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