Travel Weekly
The Car Trawler Yearbook of Ancillary Revenue, undertaken by consulting firm IdeaWorks, found that in 2021 the average airline ancillary revenue per passenger was $29.96, up 39% from the 2019 average of $21.54 per passenger. The study included 75 airlines that disclosed ancillary sales results for 2021. It includes sales of traditional ancillary products such as checked and carry-on bags, reserved seat assignments and WiFi, but also includes loyalty revenue, earned primarily by the sale of frequent flyers points to bank partners as part of co-branded credit card partnerships as well as other non-ticket revenues, such as commissions from rental car sales.