IdeaWorksCompany Article In this article I write about my favorite section of the Yearbook: Interesting Items in This Yearbook. It’s a compilation of more than 40 specific ancillary revenue disclosures made by airlines. These are rarely exposed facts that describe products and revenue statistics, some of which you may find bizarre and amusing. I invite
View from the Wing easyJet’s vacation business generated £250 million in pretax profit last year. That’s nearly 38% of the airline group’s earnings. Selling customers the rest of their trip has become a huge part of what makes the airline profitable. Southwest wants some of that business, too. They’ll even give you back two free
You Can Buy An Empty Middle Seat—And Some Airlines Will Buy Back Tickets You Can’t Use Read More »
Travel Distribution News Airlines have learned how to monetize the passenger beyond the ticket. According to the 2026 SeatMaps.com Yearbook of Ancillary Revenue, produced by IdeaWorksCompany, total ancillary revenue across 58 airlines tracked in both the 2025 and 2026 editions grew 13.4% in 2025, nearly double the 7.2% growth in total revenue across the same
PhocusWire Total ancillary revenue for airlines increased 13.4% to $13.2 billion in 2025, while total revenue increased by 7.2%. The figures were released as part of the annual Yearbook of Ancillary Revenue from IdeaWorksCompany. The report included 63 airlines in total, with 58 included in both the 2025 and 2026 editions and used for the
Airlines’ ancillary revenue grows twice as fast as overall revenue Read More »
Business Travel News Ancillary revenue growth in 2025 outpaced overall revenue growth for airlines by nearly two to one, according to the latest report from IdeaWorksCompany, released Tuesday. Total ancillary airline revenue in 2025 for the 58 carriers that appeared in each this and last year’s reports rose about $13.2 billion year over year, a
Report: Airline Ancillary Revenue Soars in 2025 Read More »
The 2026 SeatMaps.com Yearbook of Ancillary Revenue by IdeaWorksCompany, released today, examines ancillary revenue activities and results for 63 airlines in 2025. Now in its 19th year, the Yearbook continues to serve as the leading source of industry research on airline ancillary revenue. “Ancillary revenue growth on the pace and scale revealed in this Yearbook
The 2026 SeatMaps.com Yearbook of Ancillary Revenue by IdeaWorksCompany examines ancillary revenue activities and results for 63 airlines in 2025. Now in its 19th year, the Yearbook continues to serve as the leading source of industry research on airline ancillary revenue. Key findings from the 2026 Yearbook include: Ancillary revenue continues to outpace overall airline revenue.
2026 SeatMaps.com Yearbook of Ancillary Revenue by IdeaWorksCompany – Report Read More »
United Airlines is rapidly reshaping its customer proposition around premium experiences, loyalty, co-branded cards and ancillary revenue, according to a new 18-page IdeaWorksCompany report, “United is Winning the Race for Brand-Loyal Consumers.” Written by airline revenue and loyalty expert Jay Sorensen, the report examines United’s expanding portfolio of products and strategies introduced during 2025 and
Co-Branded Cards Help Bring United $11.5 Billion in Ancillary Revenue – Press Release Read More »
United Airlines is rapidly reshaping its customer proposition around premium experiences, loyalty, co-branded cards and ancillary revenue, according to a new 18-page IdeaWorksCompany report, “United is Winning the Race for Brand-Loyal Consumers.” Written by airline revenue and loyalty expert Jay Sorensen, the report examines United’s expanding portfolio of products and strategies introduced during 2025 and
United is Winning the Race for Brand-Loyal Consumers – Report Read More »
IdeaWorksCompany, the leading global consultant on airline ancillary revenue, has released a new report, A Field Guide to the Best of Airline a la Carte, written by veteran airline industry consultant Jay Sorensen. Drawing on global data and industry examples, the report examines the strategies airlines use to successfully merchandise ancillary services while maintaining customer
How Airlines Turn Bags, Seats, and Snacks into Billions – Press Release Read More »