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Listed below are the most recent posts to the website.  Click on any item title or button to access our latest reports, press releases, and news items.  Or use the menu to the right to browse news, reports, articles featuring IdeaWorksCompany research, and press releases.

September 9, 2012

Seattle Times
More fees coming from airlines
Passengers might not like the idea of paying $25 to $30 to check a first bag, but they’re going along with it, one reason 50 airlines worldwide reported ancillary revenue of $22.6 billion in 2011, up from $13.5 billion in just two years, according to a new report by Wisconsin-based IdeaWorks and its technology partner, Amadeus.

September 9, 2012

Cleaveland Plain Dealer
Airlines worldwide raked in more than $22.6 billion in fees last year; why you’re likely to see more fees
More and more airlines see the dollars they rake in from selling frequent-flier miles, charging a la carte fees and earning commissions from co-branded travel products as a way to stay profitable despite rising costs, according to IdeaWorks Co., a Wisconsin consultancy that tracks such fees.

September 2, 2012

Los Angeles Times
Southwest makes top 10 list for collecting most extra revenue
Southwest recently moved up into a list of the top 10 airlines around the world that generate the most revenue from extra passenger charges, according to a study by Wisconsin-based IdeaWorks, an airline consulting firm.

September 2, 2012

Chicago Tribune
Everything carries a price in this business climate
Efforts by airlines around the world to increase revenue apart from ticket prices have grown almost tenfold since 2008 to $22.6 billion, according to a new study by IdeaWorks Co., a Wisconsin-based industry consultant.

August 16, 2012

Your Checked Luggage Is Saving the Airline Industry
Over the years, the airline industry has been plagued by financial troubles. Most of the major U.S. carriers have had to declare bankruptcy at least once during their histories, and costs like high fuel prices present a constant challenge.

August 1, 2012

Airline Passenger Experience
Going the Extra Mile
Consultancy IdeaWorks estimates that United Airlines recorded USD three billion in revenue from its frequent-flyer programme during 2010, while Delta Air Lines enjoyed USD 1.6 billion in revenue derived from its SkyMiles loyalty programme. Magazine Information:  Article copyright 2012, APEX. All rights reserved. APEX Editor’s Blog at You can read the APEX magazines online at

July 31, 2012

Chicago Tribune
Frequent flyer seats — still a mixed bag
“Shower them with miles; starve them for seats.” Although I first ascribed that mantra to the big airlines last year, it has actually improved a bit — at least for some airlines, in some cases. IdeaWorks recently released its third annual report on the availability of frequent-flyer seats, and a few lines made some marked improvements over last year.

July 25, 2012

Economista (in Spanish)
Aumentan un 66% en dos años los ingresos por servicios complementarios de las aerolíneas
Un estudio de IdeaWorksCompany, patrocinado por Amadeus, revela que United, Delta, American y Qantas son las aerolíneas líderes en ingresos por servicios complementarios en 2011 y 2010. En el ejercicio de 2011 los ingresos de las compañías por este concepto ascendieron a 18.230 millones de euros.

July 24, 2012

Airlines receive £14bn from ‘extras’
The total revenue airlines received from “extras” such as baggage charges and fees for purchases made with credit cards rose by 66 per cent in the last two years, according to new research.

July 24, 2012

New York Times
Fees on Top of Fees Obscure Cost of Flying
Globally, airlines last year raised $22.1 billion in such revenue, according to the report by IdeaWorksCompany, an airline revenue consultant, and Amadeus, a worldwide reservations transaction company.  That is a jump of 66 percent in just two years.

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