Articles about IdeaWorksCompany

Are all frequent-flier programs the same? We asked a rewards expert
Dallas Morning News
For decades, airline frequent-flier programs were based on a simple premise — the farther you flew, the more rewards you earned. But those days have largely come to an end, at least in the United States. American Airlines last year became the latest major carrier to change their frequent flier program to be based on the price of the ticket rather than the distance flown, mirroring steps taken by United, Delta and Southwest. Frequent-flier expert Jay Sorensen chronicled these changes in a recent report, comparing the different ways airlines around the world reward their most loyal customers.

European Carriers Search For Profits At The Margins
Aviation Week
A recent report by consultancy IdeaWorksCompany emphasized the importance of mobile applications for airlines looking to make the most of ancillary revenues, citing United Nations statistics that estimate the world’s population at about 7.4 billion—and that there are also nearly 7.4 billion mobile subscriptions worldwide.

Airline mobile apps are losing out to the likes of Skyscanner
FORA Ireland
CarTrawler sponsored a recent report by Milwaukee-based aviation consultants IdeaWorksCompany which analysed the mobile sites of the world’s 25 largest airlines, including Irish firm Ryanair as well as the likes of Emirates and Lufthansa.

Best Practices in Capturing Airline Ancillary Revenues on Mobile
WIT Web in Travel
Here are the best methods used by the top 25 airlines to capture ancillary revenues on mobile, according to a report from IdeaWorksCompany. The latest report, “Ancillary Revenue Goes Mobile: The Best Methods Used by the Top 25 Airlines” from IdeaWorksCompany, researched the in-path booking capabilities of the mobile applications offered by the world’s largest 25 airlines.

Billig-Airlines machen mit Zusatzgebühren Kasse
Handelsblatt
Die Beratungsgesellschaft Idea Works rechnet seit Jahren im Auftrag des Mobilitätsdienstleisters Car Trawler akribisch nach, wie viel Geld die Passagiere auf ihren Flugreisen tatsächlich ausgeben und welche Airlines davon besonders profitieren.

Billig-Airlines machen mit Zusatzgebühren Kasse
Handelsblatt
Die Beratungsgesellschaft Idea Works rechnet seit Jahren im Auftrag des Mobilitätsdienstleisters Car Trawler akribisch nach, wie viel Geld die Passagiere auf ihren Flugreisen tatsächlich ausgeben und welche Airlines davon besonders profitieren.

CEOs’ Embrace of Trump Tested by Ban on Many Muslim Migrants
Bloomberg
“It seems to be intentional cruelty to send a message” that Trump is acting to halt terrorism, said Jay Sorensen, a former airline executive who’s now president of consultancy IdeaWorks Co. “It seems like this was cobbled together and it’s horribly disruptive. It gives us a big black eye.”

Here’s Why Alaska Airlines Is Keeping Its Generous Frequent Flyer Program
Skift
“There is a component of the marketplace that is very sizable — perhaps 50 percent —that will only consider price, even with the inconvenience of a connection versus a nonstop,” said Jay Sorensen, an expert on loyalty at IdeaWorksCompany who has consulted for several airlines, including Alaska. “But frequent flyer programs have never seen designed to win everyone. They have been designed to win at the margins.”

Airlines to charge for food, seats and other facilities to up ancillary income
The Star, Malaysia
EMIRATES, the world’s largest airline by international passenger traffic in 2015 which saw a 75% drop in profit for the six months to September this year, is now charging a seat assignment fee for its lowest price fares.  Come Jan 11, British Airways will start charging for snacks and drinks for its European flights on economy class, complimentary now, on short-haul flights defined as five hours or less.  This is part of the plan to grow ancillary income, which is non-ticket sources such as baggage fees, on-board food and services, seating, selling frequent flier miles to parties and even early boarding.  A recent report by ancillary revenue consultancy, IdeaWorks, and online car rental booking company, CarTrawler, predicts that ancillary incomes will reach US$67.4bil this year. This is a 200% increase from US$22.6bil in 2010. It based its projections on the ancillary revenue activity of 178 global airlines.

Airlines expected to rake in $US67.4b globally from extra lucrative services
National Business Review – New Zealand
The amount airlines make from charging travellers for extras such as in-flight food and drink or selecting a seat with more leg room, is forecast to rise by 13.8% this year to $US67.4 billion.  The projection, from airline ancillary revenue consultancy IdeaWorks and online car rental booking company CarTrawler, covers 178 airlines. They predict the additional lucrative income airlines worldwide make from travellers has risen nearly 200% since 2010 and now accounts for an estimated 9.1% of airline revenue globally.