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The latest from IdeaWorksCompany.

Listed below are the most recent posts to the website.  Click on any item title or button to access our latest reports, press releases, and news items.  Or use the menu to the right to browse news, reports, articles featuring IdeaWorksCompany research, and press releases.

May 15, 2013

Aviation Week
Southwest v. Frontier v. Fees
“Unfortunately for Frontier, they have achieved in crafting the most complex offer out there,” Jay Sorensen, president of IdeaWorksCompany, a global, Wisconsin-based consulting firm on ancillary revenue, brand development and frequent flyer programs, told me. “When I read through this, I thought, ‘This is just too complicated.’

May 15, 2013

International Business Times
US Airlines Bag $3.5B In Luggage Fees As Revenue Model Shifts
“The ancillary revenue revolution is focusing less on product development and more on retail methods,” Jay Sorensen of IdeaWorksCompany explained in a recent study on ancillary revenue. “The big categories, such as checked bags, comfort- and convenience-adding features, and the sale of loyalty miles or points, are slowly being checked off the list by revenue-savvy carriers.

February 25, 2013

Sydney Morning Herald
When full-service airlines go budget
“The first report on ancillary revenue was issued in 2008 with only 23 airlines worldwide disclosing ancillary revenue activity in financial filings – and the result was a modest €1.72 billion ($A2.2 billion),” according to the world’s self-proclaimed gurus of ancillary revenue, America’s IdeaWorksCompany.

February 20, 2013

Chicago Tribune
Bank cards score well in travel reward study
Deciding which credit card is best for free travel can be difficult, but a new report may help.  “Card-Carrying Generosity,” released this week, reviewed the credit cards offered by the five largest U.S. airlines and compared them against independent travel reward cards offered by banks.  “The cards are complicated, and it’s a complicated issue to compare them,” said Jay Sorensen, the president of the IdeaWorksCompany, a Shorewood, Wis., consulting firm for the airline industry that conducted research for the report.

February 19, 2013

Forbes
Bank cards score well in travel reward study
Deciding which credit card is best for free travel can be difficult, but a new report may help.   “Card-Carrying Generosity,” released this week, reviewed the credit cards offered by the five largest U.S. airlines and compared them against independent travel reward cards offered by banks.

February 1, 2013

Airline Directory 2013
The Sky’s the Limit
Since 2008, IdeaWorksCompany and Amadeus have worked together to produce the annual Amadeus Yearbook of Ancillary Revenue. 2012’s report investigates a year that is well-remembered for its economic uncertainty, where ancillary revenues have soared with the help of some artful tactics.

January 23, 2013

New York Times
How to Get a Seat Out of Your Miles
“When the economy does poorly, cash bookings go down, and that creates more opportunity for reward travelers,” said Jay Sorensen, president of the IdeaWorks Company, a travel consulting firm that compiles an annual ranking of award availability based on thousands of attempts to book seats on popular routes.

December 1, 2012

Air Transport World
The Ancillary Revenue Jungle
Ancillary fees and a la carte options are now an important part of many airline revenue streams.  They have prompted criticism from the public and lawmakers, but these fees are not unique to the industry.  Companies such as Disney Parks & Resorts, hotels and cruise ships, charge ancillary fees – and have been doing for years.  “Good ideas are embraced within an industry; great ideas are adopted by those outside the industry” IdeaWorksCompany President Jay Sorensen said.

November 1, 2012

Relishing the Good Life, One Mile at a Time
Airlines are expanding non-air loyalty rewards catalogues to keep savvy premium customers satisfied.  Magazine information:  Article copyright 2012, APEX. All rights reserved.  APEX Editor’s Blog at blog.apex.aero.  You can read the APEX magazines online at blog.apex.aero/emagazines/

 

October 30, 2012

Daily Mail
Airlines to earn an estimated $36BILLION this year through charges for early boarding, selecting seats and other ‘extras’
Airlines are set to earn around $36.1billion this year through extra fees imposed on passengers for boarding the plane early, buying extra leg room and checking in additional baggage.

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