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Listed below are the most recent posts to the website.  Click on any item title or button to access our latest reports, press releases, and news items.  Or use the menu to the right to browse news, reports, articles featuring IdeaWorksCompany research, and press releases.

October 19, 2011

Travel Agent Central
Airline Ancillary Revenue Soars to $32.5 Billion
As every travel agent knows ancillary revenue has become a crucial component in the global airline industry’s profit toolbox, making Amadeus’ new estimates of ancillary revenue especially pertinent. Amadeus’ new analysis notes that the $32.5 billion contributed by ancillary revenue has lifted the airline industry from a loss-making position and continues to provide a very effective hedge against runaway costs, including fuel bills. The Amadeus Worldwide Estimate of Ancillary Revenue for 2011 is the second year Amadeus and partner IdeaWorks have undertaken the task of calculating global ancillary revenues.

July 18, 2011

Gulf News
Airlines in Middle East must focus on ancillary revenues
Middle East airlines will need to increase extra charges for food, second checked bags, choosing seats and WiFi on board to help boost profits at a time of spiralling oil prices and political unrest, a market expert said.

July 13, 2011

Flyselskaber spinder guld på gebyrer “Airlines spin fees into gold”
The article is written in Danish.

June 11, 2011

New York Times
Those Ancillary Fees Aren’t So Ancillary Now
. . . airline consultant IdeaWorks, found that global airline ancillary revenues totaled $21.5 billion last year, double what they were in 2008. The report said that as airlines devise new fees, “ancillary revenue has become an enduring part of airline income statements.”

June 2, 2011

TIME Magazine
Airlines Take In $22 Billion from Add-On Fees and Partnerships
Yes, airlines are hurting because of increasing fuel prices and issues involving sleeping air traffic controllers, but a study (PDF) by Wisconsin-based IdeaWorks reveals that they’re making up for it in other ways.

June 1, 2011

Dallas Business Journal
Airline fees top $21B last year
A report from IdeaWorks and Amadeus finds that ancillary revenue at 47 carriers — both international and domestic — increased to more than $21 billion in 2010, a boost of nearly 60 percent from 2009.

May 31, 2011

Mit „Happy Snacks“ gegen hohe Kerosinpreise “Happy Snacks fight high fuel prices”
The article is written in German.

May 31, 2011

Toronto Star
Airlines raking in billions from add-on charges
IdeaWorks Company Inc. a consulting company that specializes in improving ancillary revenue and brand development, compiles the annual analysis. It released its 2010 figures on Tuesday.

May 26, 2011

Wall Street Journal
For Frequent Fliers, a Ranking of the Stingiest Airlines
Best among U.S. carriers: Southwest Airlines Co., which had award seats available for 99.3% of the queries made, and jetBlue Airways, which offered seats 79.3% of the time. Southwest and jetBlue both use points instead of miles, and IdeaWorks Co., the consulting firm that conducted the study, searched for award seats available at 25,000 points, the equivalent to standard awards at other airlines.

March 23, 2011

The Street
5 Fees Airlines Should Add Now
We compiled a list of five fees the airlines should add right now. We had help from Jay Sorensen, president of the airline marketing consultant for Shorewood, Wis.,-based IdeaWorks…

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