IdeaWorksCompany is the first to offer on-site consulting and specialized reports to generate millions in new ancillary revenue. The chaos occurring at departure gates around the world is now too obvious to ignore. Some passengers follow the rules for the fares they have purchased; they pay fees to check large bags and only bring smaller carry-ons to the gate. Others have learned the financial reward of flouting the rules. They don’t pay to check any bags and take every bag to the gate knowing most airlines will accept their bags free of charge. Some consumers are simply bewildered by the complexity of fare rules and baggage fees and hope for empathy from the airline and its agents. IdeaWorks is the first consulting firm to offer a packaged solution to help all airlines untangle their baggage problems with 2 on-site consulting products and the only publication that specifically addresses the problem of baggage compliance