IdeaWorksCompany, the leading global consultant on airline ancillary revenue, projects that airlines worldwide will generate a record $157 billion in ancillary revenue in 2025, up from $148.4 billion in 2024, and dramatically higher than $67.4 billion for 2016. The IdeaWorks Global Estimate of Ancillary Revenue attributes this increase to steady passenger growth and the widespread adoption of basic economy fares by carriers around the world.
Ancillary revenue now accounts for 15.7% of total airline revenue, up from 9.1% in 2016. Among individual airlines, this share ranges from 3.2% to as high as 62%. Ancillary revenue includes a la carte purchases such as baggage, seat selection, and onboard food, as well as commissions from car rentals, hotel bookings, and co-branded credit card partnerships tied to frequent flyer programs.
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