Datalex, a market leader in digital commerce for retail travel, and IdeaWorksCompany, the foremost consultant on ancillary revenue, have released the second edition of The Datalex Big Book of Airline Data by IdeaWorksCompany. The 2021 edition provides a world of airline industry data collated by alphabetical order, size, airline type, region, and alliance. The first part of the Big Book contains passenger traffic results for 180 airlines. The second part of the report contains revenue results for 152 airlines. The final section provides membership data disclosed by 42 frequent flyer programs. The 78-page “Big Book” is available free of charge via download at Datalex.com and IdeaworksCompany.com.
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80% of Leading Network Airlines Rely on a la Carte Fees from Standard Seat Assignments – Press Release
For many airlines, revenue from seat assignment sales has moved up the income statement from a minor presence to a strong #2 spot. For some, this can be a billion-dollar result, and for every other airline it’s a multi-million-dollar business. Seat Assignment Fees Firmly on Airline Radars is sponsored by global travel tech provider CarTrawler and was released today. The IdeaWorksCompany 16-page analysis describes the methods deployed by airlines to encourage consumer acceptance and recommends four tools to maximize seat assignment revenue.
American, Delta, easyJet, Emirates, and IATA Provide Examples of How to Save the Airline Industry – Press Release
Innovation can create the consistency sought by consumers and the revenue needed by airlines. CarTrawler and IdeaWorksCompany continue the “Transformation 2021” series of reports with a second installment to guide the airline and travel industries to the light at the end of the pandemic tunnel. Transformation 2021: Consistency and Innovation Will Save the Airline Industry is sponsored by global B2B travel tech provider CarTrawler and was released today. The IdeaWorksCompany 16-page analysis describes the many methods deployed by airlines to boost traffic and revenue during the recovery. The report also includes examples of ancillary revenue innovation by Austrian, Lufthansa, and SWISS, along with a table summarizing the methodology and features for the primary two types of health passports. The full report is available for download on the Reports page.
Survey of 25 Leading Airlines Identifies Global Use of Four Strategies to Support COVID-19 Recovery – Press Release
CarTrawler-sponsored research finds that guidance for travel restrictions and Covid-19 testing is now provided by most airlines. Airlines are recognizing the need to expand Covid-19 care beyond physical safety measures to new areas such as providing more online information and service features. Face masks and disinfected aircraft have become standard consumer expectations. The recovery phase of the pandemic requires an expansion of these efforts. The following describes the key recovery-supporting features identified at airline websites during March 2021:
• Travel Restriction Info Provided: Airlines are posting information on the requirements travelers must fulfill before boarding an aircraft or entering a country.
• Testing Info Provided: Travelers now face the hurdle of getting tested shortly before departure. Airlines are taking responsibility for identifying local and mail-in testing options, and negotiating discounts.
• Key Covid Protection Included with Trip Insurance: Consumers are curious about buying protection against financial losses due to Covid-19 travel uncertainties. Airlines can advise consumers how the coverage sold at their websites protects (or does not protect) from Covid-19 risks.
• Change Fees Waived for New Bookings: Consumers hope for flexibility during these uncertain times. Most airlines helpfully continue to waive change fees to encourage confidence (and ticket sales).airlin
Consumers Will Return to the Skies in Large Numbers When the Reward of Travel is Greater Than the Risk & Hassle – Press Release
CarTrawler and IdeaWorksCompany introduce the “Transformation 2021” series of reports as a yearlong effort to guide the airline and travel industries to the light at the end of the pandemic tunnel. Transformation 2021: How Airlines and Travelers Will Adapt as the Pandemic Recedes is sponsored by global travel tech provider CarTrawler and was released today. The IdeaWorksCompany 17-page analysis evaluates how airlines are affected by vaccines, Covid-19 testing, and health passports and how consumer perception of everyday threats likely plays a large role in the return of travel.
US & Canada Airlines Dominate Ancillary Revenue With More Than 33% of Global Total for 2020 – Press Release
New research from CarTrawler and IdeaWorksCompany has shown that US and Canada airlines dominate global ancillary revenue, accounting for more than a third of the market’s total value of $58.2 billion. This assessment comes against the backdrop of rare good news for the airline industry. Ancillary revenue actually increased during the depths of the pandemic when measured on a per passenger basis. In a 3rd quarter 2020 survey of 20 airlines, the per passenger average was $26.91, which is a 13.1% increase above the $23.36 result for 3rd quarter 2019.
Airline Ancillary Revenue Plummets to $58.2 Billion in 2020, Erasing 5 Years of Annual Gains – Press Release
IdeaWorksCompany, the foremost consultant on ancillary revenue, and CarTrawler, the leading provider of online car rental distribution systems, project airline ancillary revenue will drop to $58.2 billion worldwide in 2020, compared to $109.5 billion in 2019. The CarTrawler Worldwide Estimate of Ancillary Revenue represents a 47% decrease, dropping slightly below the $59.2 billion amount for 2015. Earlier this year, CarTrawler and IdeaWorksCompany reported the ancillary revenue disclosed by 81 airlines for 2019. These statistics were applied to a larger list of 134 airlines to provide a truly global projection of ancillary revenue activity by the world’s airlines for 2020. This marks the eleventh year IdeaWorksCompany has prepared a projection of ancillary revenue activity.
The 2020 Datalex Big Book of Airline Data is a snapshot in time and is based on the 2019 reporting period. The 77-page document, sponsored by Datalex, is a significant undertaking with a review of nearly 300 airlines to find traffic, revenue, and membership numbers for inclusion in the report. The information is presented in multiple formats to create user-friendly access to the data. The first part of the Big Book contains passenger traffic results for 208 airlines. The second part of the report contains revenue results for 180 airlines. The final section provides membership data disclosed by 42 frequent flyer programs.
COVID-19 Survey of 25 Leading Airlines Identifies Global Use of Ten Strategies to Increase Traveler Confidence – Press Release
CarTrawler-sponsored research determines face masks required by almost all airlines, with widespread adoption of electrostatic disinfection, temperature checks, and distribution of hand sanitizer. The world’s leading airlines are actively engaged in the process of boosting traveler confidence during the pandemic. The table (also available as a graphic) in this release displays the results of a review of 25 leading network airlines and low cost carriers grouped by global region.
Note: An earlier version of the release and graphic omitted Delta’s blocking of middle seats.
CarTrawler-sponsored report encourages airlines to innovate and offers a 7-point checklist for building revenue during the pandemic and period of recovery. The essential elements of baggage policies and change fees had simple beginnings, but over time the quest for more revenue has created a structure poorly equipped for the COVID-19 era. In addition, the pandemic requires new sensitivity when developing revenue-producing plans. This report describes how this can occur for airlines in the categories of change fees, baggage policies, and the overall process of boosting airline revenue.