Press Releases

The latest from IdeaWorksCompany.

Listed below are the most recent posts to the website.  Click on any item title or button to access our latest reports, press releases, and news items.  Or use the menu to the right to browse news, reports, articles featuring IdeaWorksCompany research, and press releases.

October 24, 2005

October 24, 2005

IdeaWorks Issues Report on Frequent Guest Partnerships for the Top 15 US-Based Hotel Brands

InterContinental Hotel Group’s Priority Club program eclipses Delta, Lufthansa and United with its network of 190 partner relationships.

By JAY SORENSEN

October 24, 2005

October 24, 2005, Shorewood, Wisconsin, USA. IdeaWorks recently completed analysis on the frequent guest programs offered by the top 15 US-based hotel brands. Frequent guest programs have been steadily building their partner portfolios to become more attractive to consumers and to broaden the reach of their brands.

The lodging business has been compelled by the financial troubles and uncertainty of the airline industry to decrease its reliance on frequent flier relationships with major airlines. To accomplish this, the frequent guest programs are becoming more like their airline counterparts by adding numerous points-earning opportunities and becoming stronger through a wide array of reward choices. The Industry Analysis describes activities in the following partner categories: air travel, car rental, other travel, financial services, communications, retail, and entertainment. Here is a sampling of the observations:

  • Only 30% of partner reward opportunities involve air travel – – with 70% of reward choices provided by other partners such as retailers, restaurant chains, cruise lines and theme parks.
  • InterContinental Priority Club and Choice Privileges lead the pack by offering more than 100 reward partner choices.
  • Over 80% of points-earning opportunities involve retail partners.
  • Delta Air Lines leads all carriers with the most numerous hotel partnerships for travel rewards or earning miles.

“The IdeaWorks Report on Partnerships for the Top 15 U.S. Frequent Guest Programs” was released today as a 15-page Industry Analysis. The full Industry Analysis is available at the IdeaWorks web site: https://ideaworkscompany.com/news-research.

About IdeaWorks: IdeaWorks was founded in 1996 as a consulting organization building brands through innovation in product, partnership and marketing, and building profits through financial improvement and restructuring. Its international client list includes the hotel, airline, marine, railroad, consumer products and health care sectors. IdeaWorks specializes in brand development, profit improvement, competitive analysis, creating partner-marketing strategies, cost reduction programs and business restructuring. IdeaWorks brings value as a consultant by researching the expectations of the customer, learning from the wisdom of the client organization and applying innovative ideas to create solutions for clients and consumers. Learn more by visiting: IdeaWorksCompany.com

August 22, 2005

August 22, 2005

IdeaWorks Issues Report on Frequent Flier Partnerships for the World’s Top 20 Low Fare Carriers
Condor, Jetstar, Song and Ted enjoy significant partner advantages from the frequent flier programs operated by their major airline affiliates.

July 15, 2005

July 14, 2005

IdeaWorks Adds Consulting Resource and Grows Client Base
Director of Revenue Management for Midwest Airlines joins consulting team.

July 13, 2005

July 13, 2005

IdeaWorks Participates in Global Conference for Low Cost Airlines
IdeaWorks president Jay Sorensen will participate as a speaker at the World Low Cost Airlines Congress 2005 to be held September 14-16, 2005 in Amsterdam, The Netherlands.

May 18th, 2005

May 18, 2005

United Airlines Shutdown Could Also Ground its Mileage Plus Frequent Flier Program
United Loyalty Services, operator of Mileage Plus, generated revenues of $822 million during 2004.

April 20, 2005

April 20, 2005

Frequent Flier Rewards Among the Top 14 U.S. Airlines Dropped to 14.7 Million Tickets During 2004
Reward travel became a smaller component of overall passenger activity on nine of the largest U.S. airlines.

February 16, 2005

February 16, 2005

Frequent Flier Mileage Values for Major Airlines such as American, Continental, Delta and United Have Dropped 33% Since 1994
Airlines would be required to drop their standard 25,000 mile reward level to 17,000 miles to recover the mileage value offered in 1994.

December 27, 2004

December 27, 2004

Ryanair, jetBlue, Air New Zealand, Virgin Blue, American and United Launch Innovative Marketing Programs during 2004
Airlines opt for innovative solutions to attract more customers, gain market share and boost revenues rather than rely only on cost cutting and fare discounting.

December 3, 2004

December 3, 2004

Points and Powder: Frequent-Skier Programs Are Far More Generous Than Airline Industry Counterparts
Free skiing benefits are offered by Vail Resorts Management Company, American Skiing Company and at Squaw Valley and Northstar-at-Tahoe.

Scroll to Top