Press Releases

Frequent Flier Rewards Among the Top 14 U.S. Airlines Dropped to 14.7 Million Tickets During 2004
Reward travel became a smaller component of overall passenger activity on nine of the largest U.S. airlines.

Frequent Flier Mileage Values for Major Airlines such as American, Continental, Delta and United Have Dropped 33% Since 1994
Airlines would be required to drop their standard 25,000 mile reward level to 17,000 miles to recover the mileage value offered in 1994.

Ryanair, jetBlue, Air New Zealand, Virgin Blue, American and United Launch Innovative Marketing Programs during 2004
Airlines opt for innovative solutions to attract more customers, gain market share and boost revenues rather than rely only on cost cutting and fare discounting.

Points and Powder: Frequent-Skier Programs Are Far More Generous Than Airline Industry Counterparts
Free skiing benefits are offered by Vail Resorts Management Company, American Skiing Company and at Squaw Valley and Northstar-at-Tahoe.

Frequent Fliers May Experience Turbulence During Bankruptcy
United Airlines and US Airways award travel liabilities may create the setting for a perfect storm that leaves millions of travelers stranded.

Six Hotel Loyalty Programs Now Offer No-Annual-Fee Credit Cards
Co-branded card offers from major hotel chains offer points that can be exchanged for free room nights and even airline miles.

Five U.S. Airlines Now Offer No-Annual-Fee Mileage Credit Card
The ever-competitive airline industry is finally acknowledging the pressures of the credit card marketplace with American, Delta and United now offering no-annual-fee cards to meet the growing demands of fee-adverse consumers.

Robert Bahlman to Join IdeaWorks as Managing Director and Consultant
Current CFO for Midwest Airlines will lead new Financial Consulting Practice as of May 1, 2004.

Frequent Flier Benefits Now Offered by 8 Top European LCCs: Aer Lingus, Air Berlin, Air Europa, Condor, flybe, Hapag-Lloyd, LTU and Monarch
Among the more than 55 low cost carriers analyzed, only 12 provide frequent flier programs.

IdeaWorks adds Editorial and Creative Consulting Services
Eric Lucas and Melinda Caughill join the IdeaWorks Company effective March 8, 2004.