IdeaWorksCompany, the leading global consultant on airline ancillary revenue, has released a new report, A Field Guide to the Best of Airline a la Carte, written by veteran airline industry consultant Jay Sorensen. The report explores how airlines around the world generate significant revenue through optional services such as baggage fees, seat assignments, and onboard food sales.
Drawing on global data and industry examples, the report examines the strategies airlines use to successfully merchandise ancillary services while maintaining customer satisfaction. It highlights how baggage fees remain the largest source of ancillary revenue, while seat assignment fees have rapidly grown to rival baggage as a major contributor for many airlines.