IdeaWorksCompany, the leading global consultant on airline ancillary revenue, projects that airlines worldwide will generate a record $157 billion in ancillary revenue in 2025, up from $148.4 billion in 2024, and dramatically higher than $67.4 billion for 2016. The IdeaWorks Global Estimate of Ancillary Revenue attributes this increase to steady passenger growth and the widespread […]
American Express, Capital One, Chase, and Citi are squaring off with the largest US airlines in a colossal struggle for traveler loyalty, according to a new report from IdeaWorksCompany titled Kong vs. Godzilla: US Banks and Airlines Fight for Traveler Loyalty. The report compares banks to King Kong and airlines to Godzilla, spotlighting a marketplace where
Kong vs. Godzilla: US Banks and Airlines Fight for Traveler Loyalty – Report Read More »
Boston Globe In 2024, airlines collected a record $148 billion in fees. Commonly referred to as ancillary fees, these revenue-generating extra charges come from fees for seat selection, priority boarding, food and drink, luggage, or dedicated overhead space, and even money airlines make from selling frequent flyer miles. The previous record for ancillary fees was
When bargain airfare is no bargain: airline fees hit all-time high Read More »
Toronto Star All those checked bags, seating upgrades and onboard snacks you pay for on Air Canada flights are starting to add up for the company. While the country’s biggest airline lags behind other global carriers in revenue from passenger fees, it is poised to catch up after its recent purchase of the Aeroplan rewards
Air Canada trails global peers in fee revenue, but Aeroplan poised to boost it Read More »
PohcusWire Total global ancillary revenue for airlines broke records in 2024, surpassing $148 billion, and carriers continue to grow through the addition of these revenue streams. IdeaWorksCompany published these findings in its 2025 edition of the “Yearbook of Ancillary Revenue,” which revealed traditional airlines were “under pressure with more traffic but lower fares” in 2024.
Airlines set ancillary records, lean into new revenue streams Read More »
The 2025 Yearbook of Ancillary Revenue reveals a cashflow shift: ancillary revenue increased while fares dropped. The 2025 edition of the Yearbook of Ancillary Revenue by IdeaWorksCompany, released today, describes ancillary revenue activities and results for 61 airlines in 2024, continuing the publication’s role as the industry’s singular voice for 18 years. The results in
Low Fare and Regional Airlines – LARA Passengers are often confused by airlines’ baggage policies, but many simply game the system. Alan Dron investigates what low-fare airlines can do to protect a valuable ancillary revenue stream and considers an alternative that may well introduce another. “We’ve identified a desperate need for solutions for the baggage
This report spotlights successful ancillary strategies from leading global carriers. Airlines chasing the next revenue breakthrough need look no further. IdeaWorksCompany, the world’s leading authority on airline ancillary revenue, has released an 18-page report: Eight Ideas We Admire to Boost Airline Revenue. The study reveals how these creative practices from airlines around the world are
Eight Ideas We Admire to Boost Airline Revenue – Report Read More »
Airlines chasing the next revenue breakthrough need look no further. IdeaWorksCompany, the world’s leading authority on airline ancillary revenue, has released an 18-page report: Eight Ideas We Admire to Boost Airline Revenue. The study reveals how these creative practices from airlines around the world are reshaping the way carriers increase profits while improving the passenger
Eight Airline Revenue Strategies That Actually Work – Press Release Read More »
Forbes Magazine It is said that the only thing to know about running an airline is this: “Fly the airplanes on time and answer the goddamn telephone.” Truthfully, there is probably a bit more to it. Last week, longtime airline executive and consultant Jay Sorensen issued a report entitled “Fly High, Land Right: Ten Life
Ten Life Lessons From The Airline Business Read More »