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ancillary revenue

Consistency and Innovation Will Save the Airline Industry – Report

The airline industry has been tasked by the pandemic to restore confidence and consistency to the travel experience.  This report describes the many methods deployed by airlines to boost traffic and revenue during the recovery.  The pandemic, and the long tail of its hoped-for demise, has thrust more work into the arms of airlines.  Not …

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Selling Smarter in Difficult Times

Inflight Magazine Henry Canaday delves into the creative measures that helped lift airline revenues despite the collapse of passenger air travel.  The latest report from IdeaWorks and CarTrawler estimated that carriers grossed US$58.2 billion in ancillary revenue in 2020, one of the few bright spots in a terrible year. Per-passenger ancillary revenue actually rose more …

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US & Canada Airlines Dominate Ancillary Revenue With More Than 33% of Global Total for 2020 – Press Release

New research from CarTrawler and IdeaWorksCompany has shown that US and Canada airlines dominate global ancillary revenue, accounting for more than a third of the market’s total value of $58.2 billion. This assessment comes against the backdrop of rare good news for the airline industry. Ancillary revenue actually increased during the depths of the pandemic …

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Airline Business Trips Could Drop 36% as Corporate Travelers Embrace Technology – Press Release

Airlines can recover the revenue loss by prioritizing leisure travel and ancillary revenue, along with modifying cabin seating strategy.  Dublin, Ireland & Shorewood, Wisconsin, Wednesday, 1 December, 2020: Business travel is likely to stay depressed as the airline industry begins its recovery from the pandemic. That’s the conclusion of a new report based upon a first-ever …

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The Journey Ahead: How the Pandemic and Technology Will Change Airline Business Travel – Report

Business travel is likely to stay depressed as the airline industry begins its recovery from the pandemic. That’s the conclusion of a new report based upon a first-ever approach of assessing business travel by trip purpose, rather than industry category. The Journey Ahead: How the Pandemic and Technology Will Change Airline Business Travel is sponsored …

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Emirates Group Chooses London For Inflight Retail HQ As Focus On Ancillary Sales Sharpens

Forbes The latest update on ancillary revenue from Wisconsin-based consulting group IdeaWorksCompany projects that it will drop by almost 50% this year to $58.2 billion worldwide, wiping out five years of annual gains. The just-released data are based on a larger list of 134 airlines—versus the 81 that reported for the CarTrawler 2020 Yearbook – …

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Airline Ancillary Revenue Plummets to $58.2 Billion in 2020, Erasing 5 Years of Annual Gains – Press Release

IdeaWorksCompany, the foremost consultant on ancillary revenue, and CarTrawler, the leading provider of online car rental distribution systems, project airline ancillary revenue will drop to $58.2 billion worldwide in 2020, compared to $109.5 billion in 2019.  The CarTrawler Worldwide Estimate of Ancillary Revenue represents a 47% decrease, dropping slightly below the $59.2 billion amount for …

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Ancillary Revenue Provides Rare Good News for Airline Industry – Press Release

Sales from non-ticket sources in 2019 jumped 20% for the top 10 airlines, while 2020 results show a la carte rates are holding.  The 2020 edition of the CarTrawler Yearbook of Ancillary Revenue by IdeaWorksCompany is the largest ever, with 81 airlines disclosing results. By every measure, 2019 was a year of overwhelmingly good ancillary …

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Loyalty programs still the biggest ancillary earner for most airlines

PhocusWire The latest airline ancillary revenue study reveals that 76 carriers made almost $52.7 billion in extra revenue last year.  The CarTrawler Ancillary Revenue Yearbook, compiled by IdeaWorksCompany, highlights the top airlines according to total ancillary revenue and ancillary earnings as a percentage of total revenue. American Airlines took the top slot at $7.2 billion, followed by …

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