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Eight Airline Revenue Strategies That Actually Work – Press Release

News & Research, Press Releases / By Jay Sorensen

Airlines chasing the next revenue breakthrough need look no further. IdeaWorksCompany, the world’s leading authority on airline ancillary revenue, has released an 18-page report: Eight Ideas We Admire to Boost Airline Revenue. The study reveals how these creative practices from airlines around the world are reshaping the way carriers increase profits while improving the passenger […]

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Ten Life Lessons From The Airline Business

Articles about IdeaWorksCompany / By Jay Sorensen

Forbes Magazine It is said that the only thing to know about running an airline is this: “Fly the airplanes on time and answer the goddamn telephone.” Truthfully, there is probably a bit more to it. Last week, longtime airline executive and consultant Jay Sorensen issued a report entitled “Fly High, Land Right: Ten Life

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Not Everyone is Cheap, Honor Your Customers, and 8 Other Ideas for Travel Executives

Press Releases / By Jay Sorensen

In one sense, the travel industry is built to serve its investors by delivering profits. A more balanced approach would have airlines, hotels, car rental firms and more seeking to well serve investors, employees, and customers. The industry has been inconsistent – but it need not be. “This report is offered to those working in

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Fly High, Land Right: Ten Life Lessons for Success in Business

News & Research, Reports / By Jay Sorensen

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Baggage Compliance is the #1 Problem Facing Airlines

News & Research, Press Releases / By Jay Sorensen

IdeaWorksCompany is the first to offer on-site consulting and specialized reports to generate millions in new ancillary revenue. The chaos occurring at departure gates around the world is now too obvious to ignore. Some passengers follow the rules for the fares they have purchased; they pay fees to check large bags and only bring smaller

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Paid Seating Becomes Most Prevalent Offer in the Booking Paths of 25 Airlines – Press Release

News & Research, Press Releases / By Jay Sorensen

The 2025 Almanac of Airline Retail navigates booking complexity and is the first Pro Series Report by IdeaWorksCompany. The standard boarding instruction airline passengers hear is now the #1 item they find in online ticket booking paths, according to the new Almanac of Airline Retail. Paid seating tops the list of a la carte items for

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Why do airlines keep adding new fees?

Articles about IdeaWorksCompany / By Jay Sorensen

Radio Canada According to data compiled by IdeaWorksCompany, 56.4% of Spirit Airlines ‘ revenue came from ancillary fees in 2023, making it the global leader. Alberta-based Flair follows a few ranks below, earning 40% of its revenue from surcharges it charges for things like baggage and seat selection. “The introduction of ancillary fees has been a

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Airline Ancillary Revenue Skyrockets to $148.4 Billion Worldwide for 2024 – Press Release

News & Research, Press Releases / By Jay Sorensen

The CarTrawler worldwide estimate leaps nearly 26% above 2023 and nearly $39 billion above the pre-pandemic year of 2019. CarTrawler, the leading B2B provider of car rental and mobility solutions to the global travel industry, and IdeaWorksCompany, the foremost consultant on ancillary revenue, project airline ancillary revenue will increase to $148.4 billion worldwide for 2024,

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Airlines are pushing ancillaries to boost revenue, but new offerings slow to come

Articles about IdeaWorksCompany / By Jay Sorensen

PhocusWire Last year, total airline revenue exceeded pre-pandemic results hitting $918 billion, according to the recently published 2024 CarTrawler Yearbook of Ancillary Revenue. Ancillary services played a role in that growth, with passengers increasingly willing to pay for options to personalize their experience – elements such as more legroom, early boarding or checked baggage. According to

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Report: 2023 Ancillary Airline Revenue ‘Surges’ Over ’19 Levels

Articles about IdeaWorksCompany / By Jay Sorensen

Business Travel News The airlines with the most ancillary revenue in 2023 collected $54.1 billion, which “is far in excess” of the $38.4 billion result for the top 10 carriers for 2019, according to a new IdeaWorksCompany report, released Tuesday. The company used financial statements, annual reports, analyst research and investor relations presentations for 68

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