IdeaWorksCompany Article In this article I write about my favorite section of the Yearbook: Interesting Items in This Yearbook. It’s a compilation of more than 40 specific ancillary revenue disclosures made by airlines. These are rarely exposed facts that describe products and revenue statistics, some of which you may find bizarre and amusing. I invite
The 2026 SeatMaps.com Yearbook of Ancillary Revenue by IdeaWorksCompany, released today, examines ancillary revenue activities and results for 63 airlines in 2025. Now in its 19th year, the Yearbook continues to serve as the leading source of industry research on airline ancillary revenue. “Ancillary revenue growth on the pace and scale revealed in this Yearbook
The 2026 SeatMaps.com Yearbook of Ancillary Revenue by IdeaWorksCompany examines ancillary revenue activities and results for 63 airlines in 2025. Now in its 19th year, the Yearbook continues to serve as the leading source of industry research on airline ancillary revenue. Key findings from the 2026 Yearbook include: Ancillary revenue continues to outpace overall airline revenue.
2026 SeatMaps.com Yearbook of Ancillary Revenue by IdeaWorksCompany – Report Read More »
Canadian Press “How does an airline compensate itself for the losses that are occurring for the first quarter and the second quarter and maybe even the third quarter this year? Fares are not going to track the price of oil, because there is this residual loss that has to be accounted for,” said Jay Sorensen,
WestJet the latest airline to hike baggage fees amid sky-high jet fuel prices Read More »
Handelsblatt Jay Sorensen knows the world of airlines. For many years, as president of the consulting firm Ideaworks, he has analyzed the business models of airlines around the globe. In doing so, he also draws on his wealth of experience as a former airline manager. Sorensen spent approximately twelve years in marketing at Midwest Express
“We are losing our integrity” – aviation expert warns industry Read More »
IdeaWorksCompany, the leading global consultant on airline ancillary revenue, has released a new report, A Field Guide to the Best of Airline a la Carte, written by veteran airline industry consultant Jay Sorensen. The report explores how airlines around the world generate significant revenue through optional services such as baggage fees, seat assignments, and onboard
A Field Guide to the Best of Airline a la Carte – Report Read More »
IdeaWorksCompany, the leading global consultant on airline ancillary revenue, has released a new report, A Field Guide to the Best of Airline a la Carte, written by veteran airline industry consultant Jay Sorensen. Drawing on global data and industry examples, the report examines the strategies airlines use to successfully merchandise ancillary services while maintaining customer
How Airlines Turn Bags, Seats, and Snacks into Billions – Press Release Read More »
Handelsblatt Jay Sorensen, CEO of IdeaworksCompany, raises another point: “Low-cost carriers set the price floor. If they raise their prices, traditional airlines will be pleased and raise their prices as well.” The EU Parliament’s consumer-friendly initiative could therefore lead to higher prices for all passengers, which could also reduce demand for air travel. Increased hand
Free hand luggage for everyone – but who’s going to pay for it? Read More »
New report from IdeaWorksCompany calls on airlines to simplify policies, strengthen margins, and rebuild customer trust. IdeaWorksCompany, the leading global consultant on airline ancillary revenue, has released a new report challenging eight deeply rooted airline business myths that limit profitability, weaken pricing integrity, and erode public trust. The 18-page report, Jay Sorensen Busts 8 Airline
8 Airline Myths Holding the Industry Back – Press Release Read More »
IdeaWorksCompany, the leading global consultant on airline ancillary revenue, has released a new report challenging eight deeply rooted airline business myths that limit profitability, weaken pricing integrity, and erode public trust. The 18-page report, Jay Sorensen Busts 8 Airline Business Myths, takes direct aim at widely accepted practices such as upgrade auctions, complex fare-change rules,
Jay Sorensen Busts 8 Airline Business Myths – Report Read More »