The 2025 Yearbook of Ancillary Revenue reveals a cashflow shift: ancillary revenue increased while fares dropped. The 2025 edition of the Yearbook of Ancillary Revenue by IdeaWorksCompany, released today, describes ancillary revenue activities and results for 61 airlines in 2024, continuing the publication’s role as the industry’s singular voice for 18 years. The results in […]
Low Fare and Regional Airlines – LARA Passengers are often confused by airlines’ baggage policies, but many simply game the system. Alan Dron investigates what low-fare airlines can do to protect a valuable ancillary revenue stream and considers an alternative that may well introduce another. “We’ve identified a desperate need for solutions for the baggage
This report spotlights successful ancillary strategies from leading global carriers. Airlines chasing the next revenue breakthrough need look no further. IdeaWorksCompany, the world’s leading authority on airline ancillary revenue, has released an 18-page report: Eight Ideas We Admire to Boost Airline Revenue. The study reveals how these creative practices from airlines around the world are
Eight Ideas We Admire to Boost Airline Revenue – Report Read More »
Airlines chasing the next revenue breakthrough need look no further. IdeaWorksCompany, the world’s leading authority on airline ancillary revenue, has released an 18-page report: Eight Ideas We Admire to Boost Airline Revenue. The study reveals how these creative practices from airlines around the world are reshaping the way carriers increase profits while improving the passenger
Eight Airline Revenue Strategies That Actually Work – Press Release Read More »
BBC World Service From extra bags to choosing a seat, airline passengers are faced with an array of extras, for a fee. And stricter limits for luggage in particular have turned ‘compatible’ suitcases and bags into big business. From bag manufacturers, racing to design the next travel bag innovation, to the travel influencers building audiences by sharing
How airline fees have turned baggage into billions (18-minute audio) Read More »
BBC World Service There was a time when checked bags, seat selection and your meals all came as standard on commercial flights. But that all changed with the rise of the budget airlines, says Jay Sorensen of US aviation consultancy IdeaWorks. It was in 2006 when UK low-cost carrier FlyBe became what is believed to
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IdeaWorksCompany is the first to offer on-site consulting and specialized reports to generate millions in new ancillary revenue. The chaos occurring at departure gates around the world is now too obvious to ignore. Some passengers follow the rules for the fares they have purchased; they pay fees to check large bags and only bring smaller
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The 2025 Almanac of Airline Retail navigates booking complexity and is the first Pro Series Report by IdeaWorksCompany. The standard boarding instruction airline passengers hear is now the #1 item they find in online ticket booking paths, according to the new Almanac of Airline Retail. Paid seating tops the list of a la carte items for
Radio Canada According to data compiled by IdeaWorksCompany, 56.4% of Spirit Airlines ‘ revenue came from ancillary fees in 2023, making it the global leader. Alberta-based Flair follows a few ranks below, earning 40% of its revenue from surcharges it charges for things like baggage and seat selection. “The introduction of ancillary fees has been a
Why do airlines keep adding new fees? Read More »
Top-performing LCCs gain 13.1% on a per passenger basis, but traditional airlines drop 4.3% in the 2024 CarTrawler Yearbook of Ancillary Revenue. The 2024 edition of the CarTrawler Yearbook of Ancillary Revenue by IdeaWorksCompany, released today, describes ancillary revenue activities and results for 68 airlines in 2023, revealing divergences in trends and providing an assessment