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Selling Smarter in Difficult Times

Inflight Magazine Henry Canaday delves into the creative measures that helped lift airline revenues despite the collapse of passenger air travel.  The latest report from IdeaWorks and CarTrawler estimated that carriers grossed US$58.2 billion in ancillary revenue in 2020, one of the few bright spots in a terrible year. Per-passenger ancillary revenue actually rose more …

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Ancillary Revenue Provides Rare Good News for Airline Industry – Press Release

Sales from non-ticket sources in 2019 jumped 20% for the top 10 airlines, while 2020 results show a la carte rates are holding.  The 2020 edition of the CarTrawler Yearbook of Ancillary Revenue by IdeaWorksCompany is the largest ever, with 81 airlines disclosing results. By every measure, 2019 was a year of overwhelmingly good ancillary …

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Flight Plan 2020: Building Airline Revenue in the Recovery – Report

CarTrawler-sponsored report encourages airlines to innovate and offers a 7-point checklist for building revenue during the pandemic and period of recovery. The essential elements of baggage policies and change fees had simple beginnings, but over time the quest for more revenue has created a structure poorly equipped for the COVID-19 era. In addition, the pandemic …

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COVID-19 Has Made Baggage and Change Policies Obsolete; Allegiant, Ryanair, and Southwest Represent Alternatives – Press Release

Travel is returning and airlines have an opportunity to improve the experience for consumers and bring more critical revenue to their bottom lines. The essential elements of baggage policies and change fees had simple beginnings, but over time the quest for more revenue has created a structure poorly equipped for the COVID-19 era. In addition, …

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Europe Tops List When It Comes to Charging for Airline Extras

Airline Ratings A regional breakdown published by IdeaWorksCompany and CarTrawler shows that the Europe/Russia region leads the world when it comes to extracting revenue for extras.  IdeaWorks looks regularly at what it calls “a la carte” extras such as fees for checked baggage, assigned seats buy-on-board meals, early boarding and inflight entertainment.  It found Europe/Russia accounted for …

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