The 2026 SeatMaps.com Yearbook of Ancillary Revenue by IdeaWorksCompany, released today, examines ancillary revenue activities and results for 63 airlines in 2025. Now in its 19th year, the Yearbook continues to serve as the leading source of industry research on airline ancillary revenue. “Ancillary revenue growth on the pace and scale revealed in this Yearbook
The 2026 SeatMaps.com Yearbook of Ancillary Revenue by IdeaWorksCompany examines ancillary revenue activities and results for 63 airlines in 2025. Now in its 19th year, the Yearbook continues to serve as the leading source of industry research on airline ancillary revenue. Key findings from the 2026 Yearbook include: Ancillary revenue continues to outpace overall airline revenue.
2026 SeatMaps.com Yearbook of Ancillary Revenue by IdeaWorksCompany – Report Read More »
United Airlines is rapidly reshaping its customer proposition around premium experiences, loyalty, co-branded cards and ancillary revenue, according to a new 18-page IdeaWorksCompany report, “United is Winning the Race for Brand-Loyal Consumers.” Written by airline revenue and loyalty expert Jay Sorensen, the report examines United’s expanding portfolio of products and strategies introduced during 2025 and
Co-Branded Cards Help Bring United $11.5 Billion in Ancillary Revenue – Press Release Read More »
United Airlines is rapidly reshaping its customer proposition around premium experiences, loyalty, co-branded cards and ancillary revenue, according to a new 18-page IdeaWorksCompany report, “United is Winning the Race for Brand-Loyal Consumers.” Written by airline revenue and loyalty expert Jay Sorensen, the report examines United’s expanding portfolio of products and strategies introduced during 2025 and
United is Winning the Race for Brand-Loyal Consumers – Report Read More »
Canadian Press “How does an airline compensate itself for the losses that are occurring for the first quarter and the second quarter and maybe even the third quarter this year? Fares are not going to track the price of oil, because there is this residual loss that has to be accounted for,” said Jay Sorensen,
WestJet the latest airline to hike baggage fees amid sky-high jet fuel prices Read More »
The 2025 Yearbook of Ancillary Revenue reveals a cashflow shift: ancillary revenue increased while fares dropped. The 2025 edition of the Yearbook of Ancillary Revenue by IdeaWorksCompany, released today, describes ancillary revenue activities and results for 61 airlines in 2024, continuing the publication’s role as the industry’s singular voice for 18 years. The results in
This report spotlights successful ancillary strategies from leading global carriers. Airlines chasing the next revenue breakthrough need look no further. IdeaWorksCompany, the world’s leading authority on airline ancillary revenue, has released an 18-page report: Eight Ideas We Admire to Boost Airline Revenue. The study reveals how these creative practices from airlines around the world are
Eight Ideas We Admire to Boost Airline Revenue – Report Read More »
Airlines chasing the next revenue breakthrough need look no further. IdeaWorksCompany, the world’s leading authority on airline ancillary revenue, has released an 18-page report: Eight Ideas We Admire to Boost Airline Revenue. The study reveals how these creative practices from airlines around the world are reshaping the way carriers increase profits while improving the passenger
Eight Airline Revenue Strategies That Actually Work – Press Release Read More »
Forbes Magazine It is said that the only thing to know about running an airline is this: “Fly the airplanes on time and answer the goddamn telephone.” Truthfully, there is probably a bit more to it. Last week, longtime airline executive and consultant Jay Sorensen issued a report entitled “Fly High, Land Right: Ten Life
Ten Life Lessons From The Airline Business Read More »
In one sense, the travel industry is built to serve its investors by delivering profits. A more balanced approach would have airlines, hotels, car rental firms and more seeking to well serve investors, employees, and customers. The industry has been inconsistent – but it need not be. “This report is offered to those working in
Not Everyone is Cheap, Honor Your Customers, and 8 Other Ideas for Travel Executives Read More »