In one sense, the travel industry is built to serve its investors by delivering profits. A more balanced approach would have airlines, hotels, car rental firms and more seeking to well serve investors, employees, and customers. The industry has been inconsistent – but it need not be.
“This report is offered to those working in the airline industry, but its ideas certainly have applicability far beyond it,” said Jay Sorensen, President of IdeaWorksCompany and the author of the report. “I am fortunate to be part of an industry which brings the world together through the magic of air travel. We enable global commerce, deliver leisure experiences, and connect families and friends. I’ve been lucky to learn from others, and this report honors their wisdom.”
Fly High, Land Right: Ten Lessons for Success in Business is based on Sorensen’s 4+ decades in the air travel business.