News and Research

Ten Life Lessons From The Airline Business

July 21, 2025

Forbes Magazine

It is said that the only thing to know about running an airline is this: “Fly the airplanes on time and answer the goddamn telephone.” Truthfully, there is probably a bit more to it.

Last week, longtime airline executive and consultant Jay Sorensen issued a report entitled “Fly High, Land Right: Ten Life Lessons for Success in Business.”

Sorensen went to work for Midwest Express in 1984. He left in 1996 as director of marketing, and became an airline consultant. He has consulted for about 30 carriers, big and small. Here are his tips.

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