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8 Airline Myths Holding the Industry Back – Press Release

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New report from IdeaWorksCompany calls on airlines to simplify policies, strengthen margins, and rebuild customer trust.  IdeaWorksCompany, the leading global consultant on airline ancillary revenue, has released a new report challenging eight deeply rooted airline business myths that limit profitability, weaken pricing integrity, and erode public trust. The 18-page report, Jay Sorensen Busts 8 Airline […]

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Jay Sorensen Busts 8 Airline Business Myths – Report

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IdeaWorksCompany, the leading global consultant on airline ancillary revenue, has released a new report challenging eight deeply rooted airline business myths that limit profitability, weaken pricing integrity, and erode public trust. The 18-page report, Jay Sorensen Busts 8 Airline Business Myths, takes direct aim at widely accepted practices such as upgrade auctions, complex fare-change rules,

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Basic Economy Remakes the Airline Business: Consumers Pay More to Avoid Air Travel Misery – Press Release

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The 2025 Yearbook of Ancillary Revenue reveals a cashflow shift: ancillary revenue increased while fares dropped.  The 2025 edition of the Yearbook of Ancillary Revenue by IdeaWorksCompany, released today, describes ancillary revenue activities and results for 61 airlines in 2024, continuing the publication’s role as the industry’s singular voice for 18 years. The results in

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Eight Ideas We Admire to Boost Airline Revenue – Report

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This report spotlights successful ancillary strategies from leading global carriers.  Airlines chasing the next revenue breakthrough need look no further. IdeaWorksCompany, the world’s leading authority on airline ancillary revenue, has released an 18-page report: Eight Ideas We Admire to Boost Airline Revenue. The study reveals how these creative practices from airlines around the world are

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Eight Airline Revenue Strategies That Actually Work – Press Release

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Airlines chasing the next revenue breakthrough need look no further. IdeaWorksCompany, the world’s leading authority on airline ancillary revenue, has released an 18-page report: Eight Ideas We Admire to Boost Airline Revenue. The study reveals how these creative practices from airlines around the world are reshaping the way carriers increase profits while improving the passenger

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Not Everyone is Cheap, Honor Your Customers, and 8 Other Ideas for Travel Executives

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In one sense, the travel industry is built to serve its investors by delivering profits.  A more balanced approach would have airlines, hotels, car rental firms and more seeking to well serve investors, employees, and customers.  The industry has been inconsistent – but it need not be. “This report is offered to those working in

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Fly High, Land Right: Ten Life Lessons for Success in Business

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In one sense, the travel industry is built to serve its investors by delivering profits.  A more balanced approach would have airlines, hotels, car rental firms and more seeking to well serve investors, employees, and customers.  The industry has been inconsistent – but it need not be. “This report is offered to those working in

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World’s Newest Airlines Embrace Ancillary Revenue at First Flight – Press Release

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IdeaWorksCompany identifies the ancillary revenue methods of 10 brave pandemic-era startups in Africa, Asia, Europe, and the US.  New airlines compete by identifying customers who are not well served by larger and established carriers.  This is the secret to surviving as a start-up airline: find an underserved market and apply all the youthful passion and

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World’s Newest Airlines Embrace Ancillary Revenue at First Flight – Report

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New airlines compete by identifying customers who are not well served by larger and established carriers.  This is the secret to surviving as a start-up airline: find an underserved market and apply all the youthful passion and nimble moves you can muster.  That’s how these 10 low cost carriers hope to flourish in a post-pandemic

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