frequent flyer

Airlines Find New Ways to Leverage Loyalty Programs for a Post-Pandemic Era

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Skift “One thing that has strongly survived the pandemic is the airlines’ ability to generate cash from co-brand programs,” said Jay Sorensen, president of Milwaukee-based IdeaWorks, a travel brand consultant. “I think you’re seeing some airlines behave in a way that reflects that area of relative success.”  “(The value of the programs) is based on the […]

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Travel Brands Revamp Loyalty Programs to Keep Customers Engaged

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Global Traveler “Most frequent-flyer programs or loyalty programs are geared toward high-repeat travelers, which are usually business travelers,” said Ben Baldanza, an economist and former CEO of Spirit Airlines (2005–2016). “If business travel reduces, changes, and people work at home or meet using video, not earning miles on room nights, it’s harder to earn a

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Datalex Big Book of Airline Data by IdeaWorksCompany – Report

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Datalex, a market leader in digital commerce for retail travel, and IdeaWorksCompany, the foremost consultant on ancillary revenue, have released the second edition of The Datalex Big Book of Airline Data by IdeaWorksCompany. The 2021 edition provides a world of airline industry data collated by alphabetical order, size, airline type, region, and alliance.  The first

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Why Airline Rewards Programs Are Trying Harder to Keep You Loyal

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Wall Street Journal While top-tier travelers fervently covet their status, many travelers have found that status isn’t the golden goose it used to be, says Jay Sorensen, president of IdeaWorksCompany, a Shorewood, Wis.-based consulting firm specializing in loyalty programs.  Being in the lower or middle rungs of the status ladder no longer wins upgrades, since

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Frequent-Flier Miles Are Piling Up. Fliers Won’t Benefit Like Airlines Will.

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Wall Street Journal “You have travel returning, pent-up demand and an oversupply of miles,” said Jay Sorensen, president of airline consulting firm IdeaWorksCompany. “We are set for a devaluation.”  Frequent-flier programs’ job is to make fliers spend more than they otherwise would. A 2011 paper found they account for a 5% to 6% price premium. 

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Low Cost Carriers Fly 27% of World’s Passengers and Global Alliances Generate $483 Billion in Revenue – Press Release

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The new Datalex Big Book of Airline Data by IdeaWorksCompany offers passenger traffic, airline revenue, and frequent flyer info for 221 airlines from Aegean to Zhuhai.  Datalex, a market leader in digital commerce for travel retail, and IdeaWorksCompany, the foremost consultant on ancillary revenue, released a new publication providing a world of data collated by

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2020 Datalex Big Book of Airline Data by IdeaWorksCompany

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The 2020 Datalex Big Book of Airline Data is a snapshot in time and is based on the 2019 reporting period.  The 77-page document, sponsored by Datalex, is a significant undertaking with a review of nearly 300 airlines to find traffic, revenue, and membership numbers for inclusion in the report. The information is presented in

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Airlines Pitch Frequent-Flier Mile Deals to Travelers Wary of Covid

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Wall Street Journal IdeaWorks priced award tickets at each airline’s 10 busiest domestic routes and found the highest average price among the six biggest U.S. airlines was 21,800 miles at American. In IdeaWorks’s 2019 survey, which covered May-October travel dates, American averaged 23,700 miles, or 9% more.  The gap at United was far wider: The survey

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