frequent flyer

Kong vs. Godzilla: US Banks and Airlines Clash Over Traveler Loyalty – Press Release

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New IdeaWorksCompany report reveals a battle for dominance in America’s $1.1 trillion travel market. American Express, Capital One, Chase, and Citi are squaring off with the largest US airlines in a colossal struggle for traveler loyalty, according to a new report from IdeaWorksCompany titled Kong vs. Godzilla: US Banks and Airlines Fight for Traveler Loyalty. The […]

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Kong vs. Godzilla: US Banks and Airlines Fight for Traveler Loyalty – Report

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American Express, Capital One, Chase, and Citi are squaring off with the largest US airlines in a colossal struggle for traveler loyalty, according to a new report from IdeaWorksCompany titled Kong vs. Godzilla: US Banks and Airlines Fight for Traveler Loyalty. The report compares banks to King Kong and airlines to Godzilla, spotlighting a marketplace where

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Basic Economy Remakes the Airline Business: Consumers Pay More to Avoid Air Travel Misery – Press Release

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The 2025 Yearbook of Ancillary Revenue reveals a cashflow shift: ancillary revenue increased while fares dropped.  The 2025 edition of the Yearbook of Ancillary Revenue by IdeaWorksCompany, released today, describes ancillary revenue activities and results for 61 airlines in 2024, continuing the publication’s role as the industry’s singular voice for 18 years. The results in

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Airlines Want a Piece of Every Purchase You Make

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New York Times The airlines share little publicly about their loyalty programs, but American and Delta each received about $7 billion from frequent-flier programs last year and United about $6 billion, according to an analysis of financial filings by Jay Sorensen, who runs IdeaWorksCompany, a consulting firm that works for airlines and other aviation businesses.

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Eight Ideas We Admire to Boost Airline Revenue – Report

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This report spotlights successful ancillary strategies from leading global carriers.  Airlines chasing the next revenue breakthrough need look no further. IdeaWorksCompany, the world’s leading authority on airline ancillary revenue, has released an 18-page report: Eight Ideas We Admire to Boost Airline Revenue. The study reveals how these creative practices from airlines around the world are

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Eight Airline Revenue Strategies That Actually Work – Press Release

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Airlines chasing the next revenue breakthrough need look no further. IdeaWorksCompany, the world’s leading authority on airline ancillary revenue, has released an 18-page report: Eight Ideas We Admire to Boost Airline Revenue. The study reveals how these creative practices from airlines around the world are reshaping the way carriers increase profits while improving the passenger

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Not Everyone is Cheap, Honor Your Customers, and 8 Other Ideas for Travel Executives

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In one sense, the travel industry is built to serve its investors by delivering profits.  A more balanced approach would have airlines, hotels, car rental firms and more seeking to well serve investors, employees, and customers.  The industry has been inconsistent – but it need not be. “This report is offered to those working in

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Fly High, Land Right: Ten Life Lessons for Success in Business

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In one sense, the travel industry is built to serve its investors by delivering profits.  A more balanced approach would have airlines, hotels, car rental firms and more seeking to well serve investors, employees, and customers.  The industry has been inconsistent – but it need not be. “This report is offered to those working in

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The Move Toward One Rewards Plan for All Your Travel

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Wall Street Journal With so many points floating around, airlines have decreased their value. The average cost in points or miles for an economy flight has jumped 36% since 2019, according to an analysis of rewards pricing across six U.S. airlines from aviation consultant IdeaWorks. Only one of those – American Airlines – reduced the

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Frequent Flyer Study: Award Ticket Prices Are Soaring—Except At American Airlines

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View from the Wing Jay Sorensen’s IdeaWorks is out with their annual study of airline frequent flyer award pricing, and he has interesting findings after making 1,200 flight searches in February 2025 for travel during between June and October. Looking at the cost of domestic roundtrip bookings with a Saturday night stay for one passenger, the

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