frequent flyer

Co-Branded Cards Help Bring United $11.5 Billion in Ancillary Revenue – Press Release

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United Airlines is rapidly reshaping its customer proposition around premium experiences, loyalty, co-branded cards and ancillary revenue, according to a new 18-page IdeaWorksCompany report, “United is Winning the Race for Brand-Loyal Consumers.” Written by airline revenue and loyalty expert Jay Sorensen, the report examines United’s expanding portfolio of products and strategies introduced during 2025 and […]

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United is Winning the Race for Brand-Loyal Consumers – Report

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United Airlines is rapidly reshaping its customer proposition around premium experiences, loyalty, co-branded cards and ancillary revenue, according to a new 18-page IdeaWorksCompany report, “United is Winning the Race for Brand-Loyal Consumers.” Written by airline revenue and loyalty expert Jay Sorensen, the report examines United’s expanding portfolio of products and strategies introduced during 2025 and

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8 Airline Myths Holding the Industry Back – Press Release

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New report from IdeaWorksCompany calls on airlines to simplify policies, strengthen margins, and rebuild customer trust.  IdeaWorksCompany, the leading global consultant on airline ancillary revenue, has released a new report challenging eight deeply rooted airline business myths that limit profitability, weaken pricing integrity, and erode public trust. The 18-page report, Jay Sorensen Busts 8 Airline

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Jay Sorensen Busts 8 Airline Business Myths – Report

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IdeaWorksCompany, the leading global consultant on airline ancillary revenue, has released a new report challenging eight deeply rooted airline business myths that limit profitability, weaken pricing integrity, and erode public trust. The 18-page report, Jay Sorensen Busts 8 Airline Business Myths, takes direct aim at widely accepted practices such as upgrade auctions, complex fare-change rules,

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A New Use for Airline Miles: Gliding Past the Velvet Rope

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New York Times Loyalty has turned out to be lucrative. Revenue from these programs provides a major source of profit for airlines, which sell their miles to banks. In 2024, American and Delta each received about $7 billion from frequent-flier programs, according to an analysis of financial filings by Jay Sorensen, who runs IdeaWorksCompany, an

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Global air travel costs ‘cut by 40% in nine years’ as ancillary revenues soar

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Travel Weekly Optional add-ons offered to sustain lower base fares have helped cut the total cost of air travel by roughly 40% since 2016, according to new research. Ancillary revenues from passengers paying extra for items such as baggage, seat selection and onboard food are projected to generate $157 billion this year, up from $148.4

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Kong vs. Godzilla: US Banks and Airlines Clash Over Traveler Loyalty – Press Release

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New IdeaWorksCompany report reveals a battle for dominance in America’s $1.1 trillion travel market. American Express, Capital One, Chase, and Citi are squaring off with the largest US airlines in a colossal struggle for traveler loyalty, according to a new report from IdeaWorksCompany titled Kong vs. Godzilla: US Banks and Airlines Fight for Traveler Loyalty. The

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Kong vs. Godzilla: US Banks and Airlines Fight for Traveler Loyalty – Report

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American Express, Capital One, Chase, and Citi are squaring off with the largest US airlines in a colossal struggle for traveler loyalty, according to a new report from IdeaWorksCompany titled Kong vs. Godzilla: US Banks and Airlines Fight for Traveler Loyalty. The report compares banks to King Kong and airlines to Godzilla, spotlighting a marketplace where

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When bargain airfare is no bargain: airline fees hit all-time high

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Boston Globe In 2024, airlines collected a record $148 billion in fees. Commonly referred to as ancillary fees, these revenue-generating extra charges come from fees for seat selection, priority boarding, food and drink, luggage, or dedicated overhead space, and even money airlines make from selling frequent flyer miles. The previous record for ancillary fees was

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Air Canada trails global peers in fee revenue, but Aeroplan poised to boost it

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Toronto Star All those checked bags, seating upgrades and onboard snacks you pay for on Air Canada flights are starting to add up for the company. While the country’s biggest airline lags behind other global carriers in revenue from passenger fees, it is poised to catch up after its recent purchase of the Aeroplan rewards

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