loyalty

Co-Branded Cards Help Bring United $11.5 Billion in Ancillary Revenue – Press Release

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United Airlines is rapidly reshaping its customer proposition around premium experiences, loyalty, co-branded cards and ancillary revenue, according to a new 18-page IdeaWorksCompany report, “United is Winning the Race for Brand-Loyal Consumers.” Written by airline revenue and loyalty expert Jay Sorensen, the report examines United’s expanding portfolio of products and strategies introduced during 2025 and […]

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United is Winning the Race for Brand-Loyal Consumers – Report

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United Airlines is rapidly reshaping its customer proposition around premium experiences, loyalty, co-branded cards and ancillary revenue, according to a new 18-page IdeaWorksCompany report, “United is Winning the Race for Brand-Loyal Consumers.” Written by airline revenue and loyalty expert Jay Sorensen, the report examines United’s expanding portfolio of products and strategies introduced during 2025 and

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Kong vs. Godzilla: US Banks and Airlines Clash Over Traveler Loyalty – Press Release

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New IdeaWorksCompany report reveals a battle for dominance in America’s $1.1 trillion travel market. American Express, Capital One, Chase, and Citi are squaring off with the largest US airlines in a colossal struggle for traveler loyalty, according to a new report from IdeaWorksCompany titled Kong vs. Godzilla: US Banks and Airlines Fight for Traveler Loyalty. The

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Kong vs. Godzilla: US Banks and Airlines Fight for Traveler Loyalty – Report

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American Express, Capital One, Chase, and Citi are squaring off with the largest US airlines in a colossal struggle for traveler loyalty, according to a new report from IdeaWorksCompany titled Kong vs. Godzilla: US Banks and Airlines Fight for Traveler Loyalty. The report compares banks to King Kong and airlines to Godzilla, spotlighting a marketplace where

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Basic Economy Remakes the Airline Business: Consumers Pay More to Avoid Air Travel Misery – Press Release

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The 2025 Yearbook of Ancillary Revenue reveals a cashflow shift: ancillary revenue increased while fares dropped.  The 2025 edition of the Yearbook of Ancillary Revenue by IdeaWorksCompany, released today, describes ancillary revenue activities and results for 61 airlines in 2024, continuing the publication’s role as the industry’s singular voice for 18 years. The results in

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Eight Ideas We Admire to Boost Airline Revenue – Report

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This report spotlights successful ancillary strategies from leading global carriers.  Airlines chasing the next revenue breakthrough need look no further. IdeaWorksCompany, the world’s leading authority on airline ancillary revenue, has released an 18-page report: Eight Ideas We Admire to Boost Airline Revenue. The study reveals how these creative practices from airlines around the world are

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Eight Airline Revenue Strategies That Actually Work – Press Release

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Airlines chasing the next revenue breakthrough need look no further. IdeaWorksCompany, the world’s leading authority on airline ancillary revenue, has released an 18-page report: Eight Ideas We Admire to Boost Airline Revenue. The study reveals how these creative practices from airlines around the world are reshaping the way carriers increase profits while improving the passenger

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Not Everyone is Cheap, Honor Your Customers, and 8 Other Ideas for Travel Executives

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In one sense, the travel industry is built to serve its investors by delivering profits.  A more balanced approach would have airlines, hotels, car rental firms and more seeking to well serve investors, employees, and customers.  The industry has been inconsistent – but it need not be. “This report is offered to those working in

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Fly High, Land Right: Ten Life Lessons for Success in Business

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In one sense, the travel industry is built to serve its investors by delivering profits.  A more balanced approach would have airlines, hotels, car rental firms and more seeking to well serve investors, employees, and customers.  The industry has been inconsistent – but it need not be. “This report is offered to those working in

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Frequent Flyer Study: Award Ticket Prices Are Soaring—Except At American Airlines

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View from the Wing Jay Sorensen’s IdeaWorks is out with their annual study of airline frequent flyer award pricing, and he has interesting findings after making 1,200 flight searches in February 2025 for travel during between June and October. Looking at the cost of domestic roundtrip bookings with a Saturday night stay for one passenger, the

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