The 2025 Yearbook of Ancillary Revenue reveals a cashflow shift: ancillary revenue increased while fares dropped. The 2025 edition of the Yearbook of Ancillary Revenue by IdeaWorksCompany, released today, describes ancillary revenue activities and results for 61 airlines in 2024, continuing the publication’s role as the industry’s singular voice for 18 years. The results in […]
This report spotlights successful ancillary strategies from leading global carriers. Airlines chasing the next revenue breakthrough need look no further. IdeaWorksCompany, the world’s leading authority on airline ancillary revenue, has released an 18-page report: Eight Ideas We Admire to Boost Airline Revenue. The study reveals how these creative practices from airlines around the world are
Eight Ideas We Admire to Boost Airline Revenue – Report Read More »
Airlines chasing the next revenue breakthrough need look no further. IdeaWorksCompany, the world’s leading authority on airline ancillary revenue, has released an 18-page report: Eight Ideas We Admire to Boost Airline Revenue. The study reveals how these creative practices from airlines around the world are reshaping the way carriers increase profits while improving the passenger
Eight Airline Revenue Strategies That Actually Work – Press Release Read More »
The 2025 Almanac of Airline Retail navigates booking complexity and is the first Pro Series Report by IdeaWorksCompany. The standard boarding instruction airline passengers hear is now the #1 item they find in online ticket booking paths, according to the new Almanac of Airline Retail. Paid seating tops the list of a la carte items for
Radio Canada According to data compiled by IdeaWorksCompany, 56.4% of Spirit Airlines ‘ revenue came from ancillary fees in 2023, making it the global leader. Alberta-based Flair follows a few ranks below, earning 40% of its revenue from surcharges it charges for things like baggage and seat selection. “The introduction of ancillary fees has been a
Why do airlines keep adding new fees? Read More »
New entrant airlines provide a unique marketing lesson because they begin with an empty canvas. In theory, start-up teams scan the competitive environment and select features they believe will produce success. Today, new airlines overwhelmingly rely upon branded fares as their primary ancillary revenue method. This is a significant change from ten years ago when
CarTrawler-sponsored analysis reviews the ancillary revenue strategies of seven new entrant airlines: Akasa Air, Air Japan, BeOnd, Bonza, Greater Bay Airlines, Jetlines, and Norse Atlantic. New entrant airlines provide a unique marketing lesson because they begin with an empty canvas. In theory, start-up teams scan the competitive environment and select features they believe will produce
Seven Young Airlines Try Their Ancillary Revenue Wings – Report Read More »
Fast Company Airlines are piling on fees for checked bags, assigned seats, and other extras. Here’s how their websites pressure fliers into paying for them. It’s not your imagination: Airlines are piling on more fees and extra charges, driving up the cost of air travel. Across the industry, revenue from what’s known as ancillary sales—fees
The inclusion of seat fees in President Biden’s recent State of the Union address strongly suggests it is time to review the state of assigned seating fees. The $4.2 billion estimate covers the assigned seat fee revenue generated by eight key US airlines (Alaska, Allegiant, American, Delta, Frontier, JetBlue, Spirit, and United) for their US
IdeaWorksCompany report determines the scale of activity, how fees are implemented, and how this key ancillary revenue source can be improved for airlines and consumers. The inclusion of seat fees in President Biden’s recent State of the Union address strongly suggests it is time to review the state of assigned seating fees. The $4.2 billion
Airlines Assign Big Revenue Priority to Seat Selection – Report Read More »