The 2025 Almanac of Airline Retail navigates booking complexity and is the first Pro Series Report by IdeaWorksCompany.
The standard boarding instruction airline passengers hear is now the #1 item they find in online ticket booking paths, according to the new Almanac of Airline Retail. Paid seating tops the list of a la carte items for sale at 25 leading global airlines – and it’s no wonder. Seat assignments are the most conspicuous aspect of flying today, outstripping the top item a decade ago, checked baggage.
The Almanac offers 52 pages of booking path (web, Apple, Android) data and analysis; here are some unique features associated with several of the airlines:
• Air Canada and Ryanair offer 5 bundled fares – the highest number found.
• Air France provides elite status points when its Flying Blue members contribute to carbon reduction efforts.
• Frontier and Spirit Airlines are tied for the biggest shopping carts. Each offers 10 a la carte items in their booking paths; Ryanair appears in 3rd place with 9.
• Frontier inserts a 30-day All-You-Can-Fly pass into its booking path.
• Korean Air was the only airline not offering bundled fares among the 25.
• Ryanair gives free seat assignments to kids with the Family Plus bundle.
• Spirit Airlines has consumers “toggle” between checking a bag or bringing a larger carry-on bag when buying the Go Savvy fare.
• Turkish Airlines offers the ability to block a middle seat for a fee.
The 2025 Almanac of Airline Retail is a 52-page Pro Series Report from IdeaWorksCompany and is designed for airline and travel industry professionals. It’s available for sale at the IdeaWorks store: https://ideaworkscompany.com/store/
Click here to view/download the graphic from page 1 of the press release as a JPG file.
