News and Research

Forbes
A new study by IdeaWorks and reported by the Wall Street Journal is the first detailed look at the long-term impacts Covid-19 could have on business travel. I, along with three other travel professionals, designed the study, conducted the research, and reached out to others for comments. Its conclusions are eye-opening: that between 19% and 36% of airlines’ business traffic base will not return to the skies.  The study breaks down the reasons people have traveled for business, assesses the effects of technology, work at home changes and overall risk tolerance, and validates this with a wide range of industry and travel experts. As a result, this study is robust and more complete than any done since the pandemic began.