Articles about IdeaWorksCompany

Chicago Tribune
Frequent flyer miles: A close look
IdeaWorks compared ticket costs for 170 representative itineraries with the miles required to obtain both limited-availability “saver” award seats and almost-always-available “standard” award seats. The inquiry covered 50 domestic itineraries on 10 “major” and largely long-haul routes, 50 Hawaiian trips and 170 trips to Asian, European, and other long-haul markets.

Forbes
To Get The Most From Your Frequent Flier Miles, Book Business Or First Class
I don’t know about you, but every time I redeem frequent flier miles for a plane ticket, I wonder whether I’m getting my money’s worth. Or my non-money’s worth, as it were.  Turns out that the biggest bang for sky-bucks comes from booking a first class ticket to a far-flung destination. That’s the finding of a new study by Shorewood, WI-based IdeaWorks. It compared mileage needed to book a variety of flights and fare classes versus paid tickets. “The answer was clear,” the study says. “Booking first class travel to Hawaii, Europe or Asia provides best value for redeeming frequent flier miles.”

Skift Travel IQ
How United’s Loyalty Program Lets the Mileage Rich Get Richer
Not all rewards miles are created equally — not even within a single frequent flyer program.  That’s one of the conclusions that can be drawn from the latest IdeaWorksCompany study of frequent flyer programs.  The company focused on United MileagePlus, what it says is the largest loyalty program in the world, and made 170 queries on United.com to gauge fare values tied to economy, business, and first-class reward travel.

Motley Fool
Alaska Airlines’ Remarkable Revenue Strategy
Alaska Airlines is a leader in ancillary revenue (add-on revenue not included in the basic price of an airline ticket). According to IdeaWorksCompany, an airline revenue consulting company, Alaska Airlines ranked 10th among global airlines in 2012 in the category of Ancillary Revenue Per Passenger.

New York Times
An Economy on the Mend Lifts Corporate Travel
Last year, revenue from all ancillary fees on the world’s airlines surged 19.6 percent, to $27.1 billion, according to a report by IdeaWorks, a consulting company specializing in airline revenue.

The Australian
Executive Living
A new report from IdeaWorks shows revenue-hungry airlines see checked baggage as an easy target, with Air France, British Airways and KLM now joining their US counterparts and charging on intra-Europe trips.

Pulso Turistico (Spanish)
Lineas Aereas ganan por servicios complementarios
Los valores fueron entregados por Idea Works Company, empresa que ha realizado un ranking con las compañías aéreas que más han ganado. La cifra hizo crecer cerca de un 20 por ciento con respecto al balance anterior y el doble (101 por ciento) si es comparado con los 10.193 millones de euros registrados en 2009.

Travel Weekly
Margins have airlines selling more ancillaries through agents
Jay Sorensen, president of IdeaWorks, which tracks airline ancillary sales worldwide, said that airlines and GDSs are finally filling the “black hole of ancillaries.” IdeaWorks reported that ancillary revenue, which it defines as including not just a la carte options and bundled fare families but hotel and car rental bookings and income from co-branded credit cards, increased 19.6%, to $27.1 billion, in 2012.

CNN
Airlines collect $27 billion beyond ticket revenue
The airlines collected $27.1 billion in baggage fees; head-of-the-line boarding rights; hotel and car rental commissions; and other ancillary revenue programs in 2012, according to the IdeaWorksCompany’s CarTrawler Review of Ancillary Revenue Results for 2012, released Wednesday.

Aviation Week
Southwest v. Frontier v. Fees
“Unfortunately for Frontier, they have achieved in crafting the most complex offer out there,” Jay Sorensen, president of IdeaWorksCompany, a global, Wisconsin-based consulting firm on ancillary revenue, brand development and frequent flyer programs, told me. “When I read through this, I thought, ‘This is just too complicated.’