Articles about IdeaWorksCompany

International Business Times
US Airlines Bag $3.5B In Luggage Fees As Revenue Model Shifts
“The ancillary revenue revolution is focusing less on product development and more on retail methods,” Jay Sorensen of IdeaWorksCompany explained in a recent study on ancillary revenue. “The big categories, such as checked bags, comfort- and convenience-adding features, and the sale of loyalty miles or points, are slowly being checked off the list by revenue-savvy carriers.

Thestar.com
Airlines Look for New Fees to Boost Revenues
“It was a tool used by low-cost airlines to say ‘Hey, we’re different from a global airline. We’re going to unbundle. You’ll pay for what you want and need,’ ” said Jay Sorensen, president of IdeaWorksCompany, an airline consulting firm in Wisconsin.

Brisbane Times
Welcome aboard, can I buy you a drink?
In fact, ancillary revenue is now so big, it has created an industry, led by marketing think tanks like America’s Ideaworks Company.  In 2007, according to Ideaworks, airlines worldwide were just starting out on the new craze and found a comparatively puny $US2.45 billion they could charge passengers extra for.

Apex
Low-cost Carriers Provide Food for Thought on How to Drive Ancillary Revenue Gains
The IdeaWorks study defines ancillary revenue as not only the traditional unbundled products routinely thought of, but also as branded credit cards and advertising, such as in in-flight magazines. The company’s analysis shows Spirit received one-third of its revenue in 2011 from ancillary revenues; financial results through September 2012 show this has increased to 40%.

Tnooz
Branded fares: American Airlines and Frontier have kickstarted a revolution
On 12 December 2012 American Airlines adopted the branded fare method in a very big way — by offering it on all flights within the continental US. The carrier filed three types of fares under an umbrella brand called travel options: Choice, Choice Essential, and Choice Plus.

Low Cost & Regional
Levelling the Field
Jay Sorensen, president of IdeaWorksCompany, believes that the changes made by Southwest will not alienate its customers, claiming: “[It] certainly has built a huge portion of its marketing message on the ‘no fees’ promise. But I think a change would create far more internal angst than it would for consumers. This company’s ethical emphasis and promise to consumers is a core employee belief. With bankruptcies, mergers, impending government shutdowns and recession, the American consumer seems prepared for anything.”

The Wall Street Journal
Frequent-Flier Miles: Best Airlines for Cashing In
Booking a free ticket with your frequent-flier miles can seem like casino gambling: Getting what you want is like hitting a jackpot, but more often than not, the house wins.

CNBC
Cashing in Frequent Flier Rewards Easiest on Value Airlines
If you’re looking for the airline where you’ll have the best chance of cashing in frequent flier miles or points for a seat on a future flight, you’re best odds are with value airlines. In fact, the fourth annual Switchfly Reward Seat Availability Survey found Southwest, its subsidiary Airtran and JetBlue among the top five airlines for customers trying to book tickets with frequent flier miles or points.

Crains Chicago Business
United Airlines in top 10 in redeeming miles, survey shows
United Airlines ranked in the top 10 among all carriers allowing passengers to use frequent-flier miles to book flights, according to the Switchfly Reward Seat Availability Survey by IdeaWorksCompany.

Sydney Morning Herald
When full-service airlines go budget
“The first report on ancillary revenue was issued in 2008 with only 23 airlines worldwide disclosing ancillary revenue activity in financial filings – and the result was a modest €1.72 billion ($A2.2 billion),” according to the world’s self-proclaimed gurus of ancillary revenue, America’s IdeaWorksCompany.