Two highly respected business pioneers have joined IdeaWorks, the travel world’s leading ancillary revenue and loyalty marketing consultancy. Ben Baldanza, former CEO of Spirit Airlines, helped inaugurate ultra-low-cost airline service in the United States. And human resources veteran Jerry Scott has been guiding businesses and public organizations on the path toward diversity and inclusion for more than three decades. Their 85 years of combined airline experience boost consulting firm’s 140+ years of professional airline management.