Bob Daly is a well-known figure in the loyalty and co-brand world. Bob was recently Managing Director of Global Co-Brand Cards at United Airlines where he led a team of 40 professionals and had P&L responsibility for the acquisition, growth and retention of co-brand cardmembers in 15 countries. The co-brand portfolio generates billions in revenue
IdeaWorksCompany Article In this article I write about my favorite section of the Yearbook: Interesting Items in This Yearbook. It’s a compilation of more than 40 specific ancillary revenue disclosures made by airlines. These are rarely exposed facts that describe products and revenue statistics, some of which you may find bizarre and amusing. I invite
Travel Distribution News Airlines have learned how to monetize the passenger beyond the ticket. According to the 2026 SeatMaps.com Yearbook of Ancillary Revenue, produced by IdeaWorksCompany, total ancillary revenue across 58 airlines tracked in both the 2025 and 2026 editions grew 13.4% in 2025, nearly double the 7.2% growth in total revenue across the same
PhocusWire Total ancillary revenue for airlines increased 13.4% to $13.2 billion in 2025, while total revenue increased by 7.2%. The figures were released as part of the annual Yearbook of Ancillary Revenue from IdeaWorksCompany. The report included 63 airlines in total, with 58 included in both the 2025 and 2026 editions and used for the
Airlines’ ancillary revenue grows twice as fast as overall revenue Read More »
The 2026 SeatMaps.com Yearbook of Ancillary Revenue by IdeaWorksCompany, released today, examines ancillary revenue activities and results for 63 airlines in 2025. Now in its 19th year, the Yearbook continues to serve as the leading source of industry research on airline ancillary revenue. “Ancillary revenue growth on the pace and scale revealed in this Yearbook
The 2026 SeatMaps.com Yearbook of Ancillary Revenue by IdeaWorksCompany examines ancillary revenue activities and results for 63 airlines in 2025. Now in its 19th year, the Yearbook continues to serve as the leading source of industry research on airline ancillary revenue. Key findings from the 2026 Yearbook include: Ancillary revenue continues to outpace overall airline revenue.
2026 SeatMaps.com Yearbook of Ancillary Revenue by IdeaWorksCompany – Report Read More »
Bloomberg Scott Kirby wants to run “the unequivocal best airline in history.” Will merger talk, spiking fuel prices and turf wars get in the way? For all the accolades Kirby gets, though, in some ways he’s followed the lead of Delta Air Lines Inc., which pioneered present-day premium air travel in the US and remains
United’s CEO Is Here to Buy Your Struggling Airline Read More »
Handelsblatt Jay Sorensen knows the world of airlines. For many years, as president of the consulting firm Ideaworks, he has analyzed the business models of airlines around the globe. In doing so, he also draws on his wealth of experience as a former airline manager. Sorensen spent approximately twelve years in marketing at Midwest Express
“We are losing our integrity” – aviation expert warns industry Read More »
IdeaWorksCompany, the leading global consultant on airline ancillary revenue, has released a new report, A Field Guide to the Best of Airline a la Carte, written by veteran airline industry consultant Jay Sorensen. The report explores how airlines around the world generate significant revenue through optional services such as baggage fees, seat assignments, and onboard
A Field Guide to the Best of Airline a la Carte – Report Read More »
IdeaWorksCompany, the leading global consultant on airline ancillary revenue, has released a new report, A Field Guide to the Best of Airline a la Carte, written by veteran airline industry consultant Jay Sorensen. Drawing on global data and industry examples, the report examines the strategies airlines use to successfully merchandise ancillary services while maintaining customer
How Airlines Turn Bags, Seats, and Snacks into Billions – Press Release Read More »