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American, Delta, easyJet, Emirates, and IATA Provide Examples of How to Save the Airline Industry – Press Release

Innovation can create the consistency sought by consumers and the revenue needed by airlines.  CarTrawler and IdeaWorksCompany continue the “Transformation 2021” series of reports with a second installment to guide the airline and travel industries to the light at the end of the pandemic tunnel.  Transformation 2021: Consistency and Innovation Will Save the Airline Industry …

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Consistency and Innovation Will Save the Airline Industry – Report

The airline industry has been tasked by the pandemic to restore confidence and consistency to the travel experience.  This report describes the many methods deployed by airlines to boost traffic and revenue during the recovery.  The pandemic, and the long tail of its hoped-for demise, has thrust more work into the arms of airlines.  Not …

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One year in, these grounded frequent fliers want back up in the air

Washington Post “We are now going on a year where many corporations have cut business travel almost completely,” said Jay Sorensen, president of IdeaWorks, an aviation industry consulting firm. “That’s never happened before. Any time you reduce travel for that length of time, it has staying power.”  International business travel is most at risk, Sorensen said, …

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Zoom vs. handshake battle to impact business air travel’s fate

Deutsche Welle A recent study by Idea Works found that only 25% of all business air trips are undertaken to support sales and secure clients. Intra-company meetings account for 20% and those commuting to work by air for another 5%.  “This category [intra-company meetings] will be a strong candidate for cost savings and in-person activity will …

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When will Covid-19 recede to a background threat?

Travelweek Canada When consumers get to the point that they can treat COVID-19 as a background threat, that’s when recovery in the airline industry will take off in earnest.  That’s how Jay Sorensen, a veteran of the airline industry and President of consulting firm IdeaWorksCompany, sees the end game for the pandemic’s negative impact on …

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Airlines Still Don’t Know When Passengers Will Return

New York Times Some experts argue that corporate travel may never fully recover, with many in-person meetings permanently replaced by video conferences and phone calls. Travel for sales meetings, conventions and trade shows is least likely to be permanently affected, IdeaWorks, an industry consulting firm, said in a December report.  But shorter trips to meet …

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Transformation 2021: How Airlines and Travelers Will Adapt as the Pandemic Recedes – Report

Covid-19 testing and health passports will help boost traveler confidence, but a well-vaccinated world is the most certain way to restore air travel.  The IdeaWorksCompany 17-page analysis evaluates how airlines are affected by vaccines, Covid-19 testing, and health passports and how consumer perception of everyday threats likely plays a large role in the return of travel.  …

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Ben Baldanza and Jerry Scott Join IdeaWorksCompany – Press Release

Two highly respected business pioneers have joined IdeaWorks, the travel world’s leading ancillary revenue and loyalty marketing consultancy.  Ben Baldanza, former CEO of Spirit Airlines, helped inaugurate ultra-low-cost airline service in the United States. And human resources veteran Jerry Scott has been guiding businesses and public organizations on the path toward diversity and inclusion for more …

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Daily Memo: Up To 36% Of Business Travel May Never Return

Aviation Week A new study by a group of travel experts set out to determine what percentage of business travel may be permanently lost in the post-COVID-19 era.  The results weren’t pretty.  Produced by the IdeaWorks consultancy, the study took a novel approach by dividing business travel into seven categories, and then drawing on a variety of …

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More than one-third of all airline business trips could disappear after COVID

PhocusWire A new report produced by IdeaWorksCompany and sponsored by CarTrawler predicts airline travel for business purposes will be permanently down at least 19% and as much as 36% compared to pre-pandemic levels, as a portion of trips are replaced by technology.  The Journey Ahead: How the Pandemic and Technology Will Change Airline Business Travel breaks …

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