News and Research

International Travel Comeback Grounded By Pandemic Realities

November 11, 2021


When British Airways Flight BA1 left London and touched down at New York’s John F. Kennedy airport on Nov. 8, it was supposed to mark a return to normalcy for the entire travel industry after the widespread disruption caused by Covid-19.  As the world has discovered repeatedly during this pandemic, even a transatlantic flight can’t span the distance between this moment and “normal.”  “If you’re British Airways or Air France or Singapore Airlines, it has been a terrible two years,” said Jay Sorensen, president of international travel consulting firm IdeaWorksCompany. “There’s a double whammy: Your international cross-border traffic has been absolutely fried by border closures, and your premium cabins are empty because there’s no business travelers.”

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