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Frequent Fliers Reach New Heights with More Than 15 Million Reward Trips During 2005
Storm clouds may have cleared a little with reward redemptions becoming more prevalent, but liability for unused miles also increases a record $3.8 billion.
The Value of a Frequent Flier Mile Jumps in 2005 But Reward Availability Remains a Consumer Complaint
By some measures, the value of a frequent flier mile seems to be increasing, and yet other measures suggest a troubled mileage marketplace. United Airlines introduces a new loyalty currency that bypasses the need to rely upon traditional reward availability.
IdeaWorks Participates in Global Conference for Low Cost Airlines and Adds to Client Base
IdeaWorks president Jay Sorensen will participate as a speaker at the World Low Cost Airlines Congress Americas 2006 to be held June 26-28 in Miami, Florida.
IdeaWorks Issues Report on Innovative Reward Alternatives for the World’s Largest Airlines
Airline frequent flier programs begin to open their wallets and spend cash on new alternative reward choices that go beyond air travel.
InterContinental Hotel Group’s Priority Club program eclipses Delta, Lufthansa and United with its network of 190 partner relationships.
By JAY SORENSEN
October 24, 2005
October 24, 2005, Shorewood, Wisconsin, USA. IdeaWorks recently completed analysis on the frequent guest programs offered by the top 15 US-based hotel brands. Frequent guest programs have been steadily building their partner portfolios to become more attractive to consumers and to broaden the reach of their brands.
The lodging business has been compelled by the financial troubles and uncertainty of the airline industry to decrease its reliance on frequent flier relationships with major airlines. To accomplish this, the frequent guest programs are becoming more like their airline counterparts by adding numerous points-earning opportunities and becoming stronger through a wide array of reward choices. The Industry Analysis describes activities in the following partner categories: air travel, car rental, other travel, financial services, communications, retail, and entertainment. Here is a sampling of the observations:
“The IdeaWorks Report on Partnerships for the Top 15 U.S. Frequent Guest Programs” was released today as a 15-page Industry Analysis. The full Industry Analysis is available at the IdeaWorks web site: https://ideaworkscompany.com/news-research.
About IdeaWorks: IdeaWorks was founded in 1996 as a consulting organization building brands through innovation in product, partnership and marketing, and building profits through financial improvement and restructuring. Its international client list includes the hotel, airline, marine, railroad, consumer products and health care sectors. IdeaWorks specializes in brand development, profit improvement, competitive analysis, creating partner-marketing strategies, cost reduction programs and business restructuring. IdeaWorks brings value as a consultant by researching the expectations of the customer, learning from the wisdom of the client organization and applying innovative ideas to create solutions for clients and consumers. Learn more by visiting: IdeaWorksCompany.com
IdeaWorks Issues Report on Frequent Flier Partnerships for the World’s Top 20 Low Fare Carriers
Condor, Jetstar, Song and Ted enjoy significant partner advantages from the frequent flier programs operated by their major airline affiliates.
IdeaWorks Adds Consulting Resource and Grows Client Base
Director of Revenue Management for Midwest Airlines joins consulting team.
IdeaWorks Participates in Global Conference for Low Cost Airlines
IdeaWorks president Jay Sorensen will participate as a speaker at the World Low Cost Airlines Congress 2005 to be held September 14-16, 2005 in Amsterdam, The Netherlands.
United Airlines Shutdown Could Also Ground its Mileage Plus Frequent Flier Program
United Loyalty Services, operator of Mileage Plus, generated revenues of $822 million during 2004.
Frequent Flier Reward Liability Among the Top 14 U.S. Airlines Increased to $3.87 Billion During 2004
Liability for unused reward travel jumps 10.8% ahead of 2003.