airline revenue | IdeaWorksCompany

8 Airline Myths Holding the Industry Back – Press Release

New report from IdeaWorksCompany calls on airlines to simplify policies, strengthen margins, and rebuild customer trust. IdeaWorksCompany, the leading global consultant on airline ancillary revenue, has released a new report challenging eight deeply rooted airline business myths that limit profitability, weaken pricing integrity, and erode public trust. The 18-page report, Jay Sorensen Busts 8 Airline […]

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Jay Sorensen Busts 8 Airline Business Myths – Report

News & Research, Reports / By Jay Sorensen

IdeaWorksCompany, the leading global consultant on airline ancillary revenue, has released a new report challenging eight deeply rooted airline business myths that limit profitability, weaken pricing integrity, and erode public trust. The 18-page report, Jay Sorensen Busts 8 Airline Business Myths, takes direct aim at widely accepted practices such as upgrade auctions, complex fare-change rules,

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United Airlines’ 2025 Results Soar Past Expectations

Articles about IdeaWorksCompany / By Jay Sorensen

Barron’s As for President Donald Trump’s proposed 10% cap on credit card rates, from which airlines generate billions in revenue from co-branded credit cards, they may not materialize. Jay Sorensen, founder and CEO of IdeaWorksCompany, a consulting firm that analyzes ancillary revenue such as airlines’ loyalty marketing, doesn’t expect the proposed 10% cap will be

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Global air travel costs ‘cut by 40% in nine years’ as ancillary revenues soar

Articles about IdeaWorksCompany / By Jay Sorensen

Travel Weekly Optional add-ons offered to sustain lower base fares have helped cut the total cost of air travel by roughly 40% since 2016, according to new research. Ancillary revenues from passengers paying extra for items such as baggage, seat selection and onboard food are projected to generate $157 billion this year, up from $148.4

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Mission Possible: Airlines Earn Record Ancillary Revenue While Consumers Enjoy Lower Fares – Press Release

News & Research, Press Releases / By Jay Sorensen

IdeaWorksCompany, the leading global consultant on airline ancillary revenue, projects that airlines worldwide will generate a record $157 billion in ancillary revenue in 2025, up from $148.4 billion in 2024, and dramatically higher than $67.4 billion for 2016. The IdeaWorks Global Estimate of Ancillary Revenue attributes this increase to steady passenger growth and the widespread

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Kong vs. Godzilla: US Banks and Airlines Clash Over Traveler Loyalty – Press Release

News & Research, Press Releases / By Jay Sorensen

New IdeaWorksCompany report reveals a battle for dominance in America’s $1.1 trillion travel market. American Express, Capital One, Chase, and Citi are squaring off with the largest US airlines in a colossal struggle for traveler loyalty, according to a new report from IdeaWorksCompany titled Kong vs. Godzilla: US Banks and Airlines Fight for Traveler Loyalty. The

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Kong vs. Godzilla: US Banks and Airlines Fight for Traveler Loyalty – Report

News & Research, Reports / By Jay Sorensen

American Express, Capital One, Chase, and Citi are squaring off with the largest US airlines in a colossal struggle for traveler loyalty, according to a new report from IdeaWorksCompany titled Kong vs. Godzilla: US Banks and Airlines Fight for Traveler Loyalty. The report compares banks to King Kong and airlines to Godzilla, spotlighting a marketplace where

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When bargain airfare is no bargain: airline fees hit all-time high

Articles about IdeaWorksCompany / By Jay Sorensen

Boston Globe In 2024, airlines collected a record $148 billion in fees. Commonly referred to as ancillary fees, these revenue-generating extra charges come from fees for seat selection, priority boarding, food and drink, luggage, or dedicated overhead space, and even money airlines make from selling frequent flyer miles. The previous record for ancillary fees was

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Air Canada trails global peers in fee revenue, but Aeroplan poised to boost it

Articles about IdeaWorksCompany / By Jay Sorensen

Toronto Star All those checked bags, seating upgrades and onboard snacks you pay for on Air Canada flights are starting to add up for the company. While the country’s biggest airline lags behind other global carriers in revenue from passenger fees, it is poised to catch up after its recent purchase of the Aeroplan rewards

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Airlines set ancillary records, lean into new revenue streams

Articles about IdeaWorksCompany / By Jay Sorensen

PohcusWire Total global ancillary revenue for airlines broke records in 2024, surpassing $148 billion, and carriers continue to grow through the addition of these revenue streams. IdeaWorksCompany published these findings in its 2025 edition of the “Yearbook of Ancillary Revenue,” which revealed traditional airlines were “under pressure with more traffic but lower fares” in 2024.

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