business travel

American Express Global Business Travel Nears $5.3 Billion Spac Deal

The Street That may be an optimistic view as a recent analysis of data from business leaders done by the Wall Street Journal suggests that business travel may drop 19% to 36% permanently.  “Brick-and-mortar retail has been devastated by ecommerce and I think this is a parallel story,’’ Jay Sorensen, president of IdeaWorks, an airline-industry […]

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Six Ways the Airline Business has Changed – a Report by IdeaWorksCompany

Future Travel Experience There has been much debate for years about identifying the key feature of the air travel product. The pandemic effectively delivered an answer – it’s the destination that matters most, highlights a new ancillary-focused report by aviation and travel business consultancy IdeaWorksCompany and its sponsor, CarTrawler. The report is written by IdeaWorksCompany

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6 Ways the Airline Business Has Changed; Border Closures Pose the Greatest Risk – Press Release

The pandemic has taught us that competition does exist for the air travel spending by leisure and business travelers. Airline consumers identified alternatives during the pandemic and the best of these solutions will have staying power for the future. The Airline Industry Has Changed – Convenience and Predictability Are Missing is sponsored by global travel

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The Airline Industry Has Changed – Convenience and Predictability Are Missing – Report

The pandemic has taught us that competition does exist for the air travel spending by leisure and business travelers. Airline consumers identified alternatives during the pandemic and the best of these solutions will have staying power for the future.  This 15-page report describes how the industry has changed and provides ideas on how revenue can

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Low-Cost Carriers Fly Above Covid-19 Turbulence

Adweek “The moment really belongs to low-cost carriers,” said Jay Sorensen, president of international travel consulting firm IdeaWorksCompany. “All of this is pointing toward a world in which all airlines will compete more heavily for leisure travelers. Low-cost carriers are already there, in terms of carrying those passengers, so I think that carriers such as

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International Travel Comeback Grounded By Pandemic Realities

Adweek When British Airways Flight BA1 left London and touched down at New York’s John F. Kennedy airport on Nov. 8, it was supposed to mark a return to normalcy for the entire travel industry after the widespread disruption caused by Covid-19.  As the world has discovered repeatedly during this pandemic, even a transatlantic flight can’t

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Travel Brands Revamp Loyalty Programs to Keep Customers Engaged

Global Traveler “Most frequent-flyer programs or loyalty programs are geared toward high-repeat travelers, which are usually business travelers,” said Ben Baldanza, an economist and former CEO of Spirit Airlines (2005–2016). “If business travel reduces, changes, and people work at home or meet using video, not earning miles on room nights, it’s harder to earn a

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Airline Comments On Business Travel Encouraging, But Ignore Some Realities

Forbes People travel for business for a number of reasons. Often, when people think of business travel, they equate this to sales calls or relationship building. This is a common and important reason, and represents the single largest category of pre-pandemic travel according to an IdeaWorksCompany report. Yet, this category still accounts for only 35%

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One year in, these grounded frequent fliers want back up in the air

Washington Post “We are now going on a year where many corporations have cut business travel almost completely,” said Jay Sorensen, president of IdeaWorks, an aviation industry consulting firm. “That’s never happened before. Any time you reduce travel for that length of time, it has staying power.”  International business travel is most at risk, Sorensen said,

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