Leisure Travel

Premium Economy Might Be a Downgrade for Investors

Wall Street Journal Businesses periodically try to rein in travel expenses. But as Jay Sorensen, president of consulting firm IdeaWorksCompany, points out, this often gets resolved with loopholes. Over the past decade, many carriers phased out first-class seats, which businesses were increasingly reluctant to pay for, and instead made business class more expensive and lavish, […]

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Airlines Now Competing With Other Leisure Activities, Consultant Says

Milwaukee Journal Sentinel The ongoing COVID-19 pandemic means 2022 will likely be another year of upheaval in the airline business, according to a report issued by IdeaWorks, a Shorewood-based air travel consultancy.  The report was issued in late November by IdeaWorks in conjunction with Dublin, Ireland-based CarTrawler, a global provider of technology solutions for the travel

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Covid-Era Travel Risks Are Changing: What to Consider So You Don’t Get Stranded

Wall Street Journal Sudden border closures. Quarantines. Given the new risks, the days of improvised trips for business or pleasure have become endangered in the Covid-19 era.  The new Omicron variant did more than prompt governments to quickly close borders and tighten Covid-19-related travel restrictions. It signaled that health disruptions are here to stay as

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6 Ways the Airline Business Has Changed; Border Closures Pose the Greatest Risk – Press Release

The pandemic has taught us that competition does exist for the air travel spending by leisure and business travelers. Airline consumers identified alternatives during the pandemic and the best of these solutions will have staying power for the future. The Airline Industry Has Changed – Convenience and Predictability Are Missing is sponsored by global travel

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The Airline Industry Has Changed – Convenience and Predictability Are Missing – Report

The pandemic has taught us that competition does exist for the air travel spending by leisure and business travelers. Airline consumers identified alternatives during the pandemic and the best of these solutions will have staying power for the future.  This 15-page report describes how the industry has changed and provides ideas on how revenue can

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Low-Cost Carriers Fly Above Covid-19 Turbulence

Adweek “The moment really belongs to low-cost carriers,” said Jay Sorensen, president of international travel consulting firm IdeaWorksCompany. “All of this is pointing toward a world in which all airlines will compete more heavily for leisure travelers. Low-cost carriers are already there, in terms of carrying those passengers, so I think that carriers such as

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When will Covid-19 recede to a background threat?

Travelweek Canada When consumers get to the point that they can treat COVID-19 as a background threat, that’s when recovery in the airline industry will take off in earnest.  That’s how Jay Sorensen, a veteran of the airline industry and President of consulting firm IdeaWorksCompany, sees the end game for the pandemic’s negative impact on

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Airlines Still Don’t Know When Passengers Will Return

New York Times Some experts argue that corporate travel may never fully recover, with many in-person meetings permanently replaced by video conferences and phone calls. Travel for sales meetings, conventions and trade shows is least likely to be permanently affected, IdeaWorks, an industry consulting firm, said in a December report.  But shorter trips to meet

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