News and Research

When will Covid-19 recede to a background threat?

February 25, 2021

Travelweek Canada
When consumers get to the point that they can treat COVID-19 as a background threat, that’s when recovery in the airline industry will take off in earnest.  That’s how Jay Sorensen, a veteran of the airline industry and President of consulting firm IdeaWorksCompany, sees the end game for the pandemic’s negative impact on travel.  In recent years, Sorensen’s company has become well-known in the industry for its airline ancillary reports, produced in conjunction with CarTrawler, charting the meteoric rise in revenue from the airlines’ profitable ancillary fee structures.

Scroll to Top