Articles about IdeaWorksCompany 8

The latest from IdeaWorksCompany.

Listed below are the most recent posts to the website. Click on any item title or button to access our latest reports, press releases, and news items. Or use the menu to the right to browse news, reports, articles featuring IdeaWorksCompany research, and press releases.

To download a report, click the download button in the upper-right corner of the popup:

International Travel Comeback Grounded By Pandemic Realities

November 11, 2021

Adweek

When British Airways Flight BA1 left London and touched down at New York’s John F. Kennedy airport on Nov. 8, it was supposed to mark a return to normalcy for the entire travel industry after the widespread disruption caused by Covid-19. As the world has discovered repeatedly during this pandemic, even a transatlantic flight can’t span the distance between this moment and “normal.” “If you’re British Airways or Air France or Singapore Airlines, it has been a terrible two years,” said Jay Sorensen, president of international travel consulting firm IdeaWorksCompany. “There’s a double whammy: Your international cross-border traffic has been absolutely fried by border closures, and your premium cabins are empty because there’s no business travelers.”

Travel Brands Revamp Loyalty Programs to Keep Customers Engaged

October 26, 2021

Global Traveler

“Most frequent-flyer programs or loyalty programs are geared toward high-repeat travelers, which are usually business travelers,” said Ben Baldanza, an economist and former CEO of Spirit Airlines (2005–2016). “If business travel reduces, changes, and people work at home or meet using video, not earning miles on room nights, it’s harder to earn a free flight or hotel room. If consumers have to wait years to get their rewards, loyalty reduces.” Jay Sorensen, president, IdeaWorksCompany, concurred: “At the present, business travel is largely missing. I would guess business travel is off 80 percent. That’s a huge number, so that is an uncertainty. Frequent- flyer programs are for business travelers, primarily.” IdeaWorksCompany specializes in brand development and developed frequent-flyer programs for international airlines. “When the airline is uncertain what’s going on, it’s really hard to reengineer the program to perform for whatever the new environment is you end up with,” Sorensen continued. “What’s been happening with frequent-flyer programs is they want to keep you engaged, so they’re not allowing your miles to expire or your status to expire.”

Why Airlines Need Business Travel to Return

October 8, 2021

The Hustle

An illustrated explainer on the decline of business travel — and how it could wreak havoc on your cheap economy tickets.

Airlines Saw Boost in Revenue from Ancillaries in 2020

September 14, 2021

Phocuswire

While air passenger traffic and revenue were down more than 50% in 2020 due to the impact of COVID-19, several carriers got a boost in revenue from their ancillary products and services. According to the 2021 CarTrawler Yearbook of Ancillary Revenue, produced by IdeaWorksCompany, Allegiant, Spirit, Viva Aerobus and Wizz Air all earned more than 50% of their total revenue from ancillaries last year. Wizz Air is in the top stop – with ancillary revenue accounting for 55.9% of its total revenue, which the report says beats the prior record of 47.6% from Viva Aerobus in 2018. The report includes data voluntarily disclosed by 75 airlines around the world. Seventy-three of those airlines were part of the prior year’s report, and for them, total ancillary revenue was down $34.7 billion in 2020.

Wizz Air Tops Ancillary Revenues Chart as Pandemic Slashes Fares

September 14, 2021

Travel Weekly – UK

Rates for add-on services such as checked baggage and assigned seating were higher for airlines as the pandemic forced fares to be slashed last year, new data reveals. Wizz Air emerged as the top carrier out of 27 airlines in terms of ancillary revenue as a percentage of total revenue in 2020. The result came at a time when passenger traffic and sales fell by more than half. Four airlines managed to surpass the 50% threshold for ancillary revenue, led by Wizz Air, up by more than ten percentage points over 2019 to 55.9%. Ryanair was in seventh position at a level of 36.7%, a year-on-year rise of 2.2 points. The results are published today (Tuesday) in the CarTrawler Yearbook of Ancillary Revenue by data firm IdeaWorksCompany.

Consumer Groups Pressure White House Over Family Seating on Planes

September 13, 2021

Travel Pulse

Consumer advocates are pressuring the Biden Administration to have the Department of Transportation revisit its decision on how families are split up while traveling on airplanes. Meanwhile, consumer advocates aren’t the only ones who say airlines need to do more to put families at ease. A study released in June by the firm IdeaWorks, which consults airlines on how to boost ancillary revenue, noted the rapid embrace of seat assignment fees by global, full-service carriers in recent years. IdeaWorks president Jay Sorensen also pointed out that charging for seat assignments can cause consumer confusion, especially as it relates to family travel. Often, he added, airlines do a poor job of disclosing their rules for paid seat assignments, including cancellation and refund policies. “I am an advocate for ancillary revenue, but it needs to be ancillary revenue done smartly and correctly,” Sorensen said. “Too often, in their rush for ancillary revenue, airlines are remiss in dotting every I and crossing every T.”

La Pandemia se Ceba con las Aerolíneas de Bajo Coste

August 23, 2021

La Vanguardia

Translated: The pandemic is primed with low-cost airlines

La covid ha trastocado el mercado aéreo: estos son los ganadores y perdedores. La pandemia ha trastocado el dominio del mercado aéreo y ha modificado los equilibrios de poder en la industria. El terremoto económico del 2020 no ha afectado a todas las compañías por igual y ha dejado claros vencedores y perdedores que ahora encaran la recuperación con gran diferencia de fuerzas. Entre las diez aerolíneas que más ingresos han perdido en todo el mundo sobresalen tres europeas, dos de ellas con una fuerte presencia en los aeropuertos españoles, especialmente el de Barcelona. Así lo recoge el informe sobre el estado de las aerolíneas en el mundo publicado esta semana por la consultora IdeaWorksCompany, el análisis más exhaustivo hasta la fecha del impacto de la pandemia en el tráfico y la facturación de las compañías.

Hotels Try Out Fees for Using the Pool and Checking In Early

August 17, 2021

Wall Street Journal

One of the largest U.S. hotel owners is experimenting this year with a new business strategy: Charge guests for most services and amenities, just like in the airline industry. In 2019, airlines world-wide collected $75.6 billion in a la carte revenue, more than doubling what they collected in 2015, according to a study from the consulting firm IdeaWorksCompany and CarTrawler, a firm that works with car-rental and travel companies. A la carte revenue included fees for checked baggage, assigned seats, onboard meals and entertainment.

Asian Carriers Dominated 2020 with China Southern Bumping American Airlines from Top Slot

August 17, 2021

Travel Daily News Asia

Datalex, a market leader in digital commerce for retail travel, and IdeaWorksCompany, the foremost consultant on ancillary revenue, have released the second edition of The Datalex Big Book of Airline Data by IdeaWorksCompany. The 2021 edition provides a world of airline industry data collated by alphabetical order, size, airline type, region, and alliance. The 78-page “Big Book” is available free of charge via download at Datalex.com and IdeaworksCompany.com. “Datalex is delighted to sponsor the second edition of the Datalex Big Book of Airline Data by IdeaWorksCompany,” said Alison Bell, SVP Global Sales & Marketing at Datalex. “This edition offers particularly interesting data comparison points between 2019 and 2020, a year like no other, in which airlines had to take unprecedented actions to survive. We applaud their resilience and hope that this Big Book will be a useful resource for all those interested in our industry.”

Will Airport Mobile Ordering and Deliveries Have a Future Post-Pandemic?

August 13, 2021

Skift

Some may wonder if airport mobile ordering and delivery is a pandemic fad or a trend. The answer will come quickly for anyone who’s spent an extended amount of time in airports. It’s only a matter of time before competitors start popping up. “There is a big future for online ordering of food within the airport environment,” said Jay Sorensen, president of IdeaWorksCompany, a product, partnership, and marketing practice. “The low profit margin of food, and the complexities of holding fresh food, dissuades airlines from making major effort here. That food is already available on airport concourses, and freshly prepared, is huge advantage for on-airport sources,” Sorensen adds.

« Previous
1
…
6
7
8
9
10
…
29
Next »

Industry Definitions

Articles about IdeaWorksCompany

The latest from IdeaWorksCompany.

News & Research