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Daily Memo: Up To 36% Of Business Travel May Never Return

December 8, 2020

Aviation Week
A new study by a group of travel experts set out to determine what percentage of business travel may be permanently lost in the post-COVID-19 era.  The results weren’t pretty.  Produced by the IdeaWorks consultancy, the study took a novel approach by dividing business travel into seven categories, and then drawing on a variety of data sources to estimate each share’s percentage of the whole in a given year. Next, they turned to the question of how each category would be affected by the embrace of technology as a substitute for travel.  For each subset of corporate travel, the study’s authors assigned a high and low estimate for how much demand could be replaced by technology. Taken together, the study concluded that airlines will lose out on 19% of pre-pandemic business travel under a best-case scenario, and as much as 36% under a pessimistic outlook.

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More than one-third of all airline business trips could disappear after COVID

December 2, 2020

PhocusWire
A new report produced by IdeaWorksCompany and sponsored by CarTrawler predicts airline travel for business purposes will be permanently down at least 19% and as much as 36% compared to pre-pandemic levels, as a portion of trips are replaced by technology.  The Journey Ahead: How the Pandemic and Technology Will Change Airline Business Travel breaks down the reasons for business travel into seven categories, ranging from customer-focused activities such as “sales and securing clients” and “conventions and trade shows” to internally focused activities such as “intra-company meetings” and “technical support.” The report says the division between customer and internal purposes is 65% and 35%, respectively.

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More than one-third of all airline business trips could disappear after COVID

December 2, 2020

PhocusWire
A new report produced by IdeaWorksCompany and sponsored by CarTrawler predicts airline travel for business purposes will be permanently down at least 19% and as much as 36% compared to pre-pandemic levels, as a portion of trips are replaced by technology.  The Journey Ahead: How the Pandemic and Technology Will Change Airline Business Travel breaks down the reasons for business travel into seven categories, ranging from customer-focused activities such as “sales and securing clients” and “conventions and trade shows” to internally focused activities such as “intra-company meetings” and “technical support.” The report says the division between customer and internal purposes is 65% and 35%, respectively.

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Up To 36% Of Airline Business Travel Won’t Return After Covid Pandemic Ends, Study Estimates

December 1, 2020

Forbes
A new study by IdeaWorks and reported by the Wall Street Journal is the first detailed look at the long-term impacts Covid-19 could have on business travel. I, along with three other travel professionals, designed the study, conducted the research, and reached out to others for comments. Its conclusions are eye-opening: that between 19% and 36% of airlines’ business traffic base will not return to the skies.  The study breaks down the reasons people have traveled for business, assesses the effects of technology, work at home changes and overall risk tolerance, and validates this with a wide range of industry and travel experts. As a result, this study is robust and more complete than any done since the pandemic began.

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Emirates Group Chooses London For Inflight Retail HQ As Focus On Ancillary Sales Sharpens

November 26, 2020

Forbes
The latest update on ancillary revenue from Wisconsin-based consulting group IdeaWorksCompany projects that it will drop by almost 50% this year to $58.2 billion worldwide, wiping out five years of annual gains. The just-released data are based on a larger list of 134 airlines—versus the 81 that reported for the CarTrawler 2020 Yearbook – in order to provide a better global projection.  Importantly, while ancillary revenue has fallen, its share of airline income has actually increased this year, indicating that the collapse in overall sales for carriers has been far worse. Airlines will therefore be looking more keenly at ancillary revenue streams going forward. These streams are defined by IdeaWorks as any revenue “beyond the sale of tickets that is generated by direct sales to passengers, or indirectly as a part of the travel experience.”

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Airlines Pitch Frequent-Flier Mile Deals to Travelers Wary of Covid

October 14, 2020

Wall Street Journal
IdeaWorks priced award tickets at each airline’s 10 busiest domestic routes and found the highest average price among the six biggest U.S. airlines was 21,800 miles at American. In IdeaWorks’s 2019 survey, which covered May-October travel dates, American averaged 23,700 miles, or 9% more.  The gap at United was far wider: The survey for travel dates this November, including around Thanksgiving, averaged 12,833 miles, compared with an even 25,000 miles in the 2019 survey.

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Loyalty programs still the biggest ancillary earner for most airlines

September 19, 2020

PhocusWire
The latest airline ancillary revenue study reveals that 76 carriers made almost $52.7 billion in extra revenue last year.  The CarTrawler Ancillary Revenue Yearbook, compiled by IdeaWorksCompany, highlights the top airlines according to total ancillary revenue and ancillary earnings as a percentage of total revenue. American Airlines took the top slot at $7.2 billion, followed by United Airlines at $5.8 billion and Delta at $5.5 billion. The top 10 carriers accounted for just over $35 billion of ancillary revenue and earnings from frequent flyer programs represents 55% of that total.

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Covid-19: IdeaWorks draws on airlines’ best practices to spur travel recovery

May 13, 2020

TR Business Travel
IdeaWorks Company has released a complimentary 17-page report designed to encourage confidence in travel as a result of the current climate.  Sponsored by CarTrawler, the ‘Flight Plan 2020: Creating Traveler Confidence in the time of COVID’ report identifies 10 ways that airlines are assisting the recovery, with specific examples from the likes of Emirates, Etihad Airways, Korean Air, United Airlines, Xiamen Airlines and Hilton.

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Airline Ancillary Revenue Doubles in 4 Years, APAC Growth Maximum

March 8, 2020

Travel Vision – Japan
This article appears in Japanese.  This is a summary translation:  According to a survey released on February 18 by CarTrawler, a technology platform in the B2B field of travel, airlines earned ancillary revenue of US $ 36.7 billion to US $ 75.6 billion in the four years from 2015, it increased 106%.  The survey was conducted in collaboration with IdeaWorksCompany, which provides consulting services on airlines’ ancillary revenues, and generated revenues from charges other than the airfare itself, such as checked baggage charges, seat selection, paid meals, priority boarding, and in-flight entertainment.

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Europe Tops List When It Comes to Charging for Airline Extras

February 24, 2020

Airline Ratings
A regional breakdown published by IdeaWorksCompany and CarTrawler shows that the Europe/Russia region leads the world when it comes to extracting revenue for extras.  IdeaWorks looks regularly at what it calls “a la carte” extras such as fees for checked baggage, assigned seats buy-on-board meals, early boarding and inflight entertainment.  It found Europe/Russia accounted for $US31.5 billion of a la carte revenue of an estimated global total of $US75.6 billion and that the figure had increased by 122 percent since 2015.  The result was mainly due to big penetration of the European market by low-cost-carriers but legacy carriers such as SAS, Aeroflot, and Lufthansa were also increasingly jumping on the bandwagon.

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