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How the value-based distribution model can drive NDC adoption

July 20, 2022

BTN – Business Travel News Europe

Industry reports have revealed that the revenue earned by airlines in ancillary fees has been increasing every year. It was estimated at $65.8 billion in 2021 according to the IdeaWorksCompany and CarTrawler annual airline ancillary revenue report, and that’s still a way off from the $100 billion airlines were expected to reach in ancillary revenue in 2019.  Average ancillary revenue per passenger for 2021 was predicted to be $27.60 and some carriers posted increases of more than 50 per cent in ancillary revenue per passenger for the first half of last year.

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