News and Research

Loyalty programs still the biggest ancillary earner for most airlines

October 14, 2020

Wall Street Journal
IdeaWorks priced award tickets at each airline’s 10 busiest domestic routes and found the highest average price among the six biggest U.S. airlines was 21,800 miles at American. In IdeaWorks’s 2019 survey, which covered May-October travel dates, American averaged 23,700 miles, or 9% more.  The gap at United was far wider: The survey for travel dates this November, including around Thanksgiving, averaged 12,833 miles, compared with an even 25,000 miles in the 2019 survey.

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