Travel Industry

Kong vs. Godzilla: US Banks and Airlines Fight for Traveler Loyalty – Report

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American Express, Capital One, Chase, and Citi are squaring off with the largest US airlines in a colossal struggle for traveler loyalty, according to a new report from IdeaWorksCompany titled Kong vs. Godzilla: US Banks and Airlines Fight for Traveler Loyalty. The report compares banks to King Kong and airlines to Godzilla, spotlighting a marketplace where

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Basic Economy Remakes the Airline Business: Consumers Pay More to Avoid Air Travel Misery – Press Release

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The 2025 Yearbook of Ancillary Revenue reveals a cashflow shift: ancillary revenue increased while fares dropped.  The 2025 edition of the Yearbook of Ancillary Revenue by IdeaWorksCompany, released today, describes ancillary revenue activities and results for 61 airlines in 2024, continuing the publication’s role as the industry’s singular voice for 18 years. The results in

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Airlines Want a Piece of Every Purchase You Make

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New York Times The airlines share little publicly about their loyalty programs, but American and Delta each received about $7 billion from frequent-flier programs last year and United about $6 billion, according to an analysis of financial filings by Jay Sorensen, who runs IdeaWorksCompany, a consulting firm that works for airlines and other aviation businesses.

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Not Everyone is Cheap, Honor Your Customers, and 8 Other Ideas for Travel Executives

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In one sense, the travel industry is built to serve its investors by delivering profits.  A more balanced approach would have airlines, hotels, car rental firms and more seeking to well serve investors, employees, and customers.  The industry has been inconsistent – but it need not be. “This report is offered to those working in

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Fly High, Land Right: Ten Life Lessons for Success in Business

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In one sense, the travel industry is built to serve its investors by delivering profits.  A more balanced approach would have airlines, hotels, car rental firms and more seeking to well serve investors, employees, and customers.  The industry has been inconsistent – but it need not be. “This report is offered to those working in

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Travel Boom Drives Sharp Increase in US Airline Reward Prices – Press Release

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American and Southwest offer lowest prices in the US Domestic Reward Report, which is the latest Pro Series Report by IdeaWorksCompany.  Inflation has worked its way through every nook and crevice of the US economy. The Consumer Price Index posted a 24% increase since the pre-pandemic period of 2019. The average reward seat increase posted

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Paid Seating Becomes Most Prevalent Offer in the Booking Paths of 25 Airlines – Press Release

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The 2025 Almanac of Airline Retail navigates booking complexity and is the first Pro Series Report by IdeaWorksCompany. The standard boarding instruction airline passengers hear is now the #1 item they find in online ticket booking paths, according to the new Almanac of Airline Retail.  Paid seating tops the list of a la carte items for

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2024 Big Book of Airline Data Reveals $918 Billion in Revenue for 2023, Up More Than 32% From Prior Year – Press Release

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IdeaWorksCompany, a foremost consultant on ancillary revenue, frequent flyer programs, and airline retail, has released the 5th edition of its annual data compendium: The Big Book of Airline Data by IdeaWorksCompany. The new edition provides a world of data for individual airlines, regional compilations, airline alliances, employment data, and frequent flyer membership totals. The collection

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2024 Big Book of Airline Data by IdeaWorksCompany – Report

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IdeaWorksCompany releases 105-page report filled with passenger traffic, revenue, employment, and frequent flyer membership data for 239 carriers.  The 2024 Big Book of Airline Data contains passenger traffic results for 168 primary airlines and 53 subsidiary airlines. The second portion contains revenue results for 136 primary airlines and 48 subsidiary airlines. The last airline sections

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