airline industry 5 | IdeaWorksCompany

Nine Airline Companies Comprise a $30 Billion Dollar Club Courtesy of Co-Branded Credit Cards – Press Release

Co-branded credit cards deliver wheelbarrows of money for some airlines. The latest IdeaWorksCompany report explores how this has transformed frequent flyer programs (FFPs) and contemplates the effect upon customer loyalty. Many airlines have shifted from sole reliance on behavioral loyalty, which relies upon a customer’s expectations for service and quality. Carriers now embrace transactional loyalty […]

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Airline Loyalty Becomes a Multi-Billion Dollar Club – Report

News & Research, Reports / By Jay Sorensen

CarTrawler sponsored research explores the jumbo economics of loyalty programs at Air Canada, Alaska, American, Delta, JetBlue, IAG, Qantas, Southwest, and United. Co-branded credit cards deliver wheelbarrows of money for some airlines. The latest IdeaWorksCompany report explores how this has transformed frequent flyer programs (FFPs) and contemplates the effect upon customer loyalty. Many airlines have

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There is a reason it’s costing more travel miles to get the same flight

Articles about IdeaWorksCompany / By Jay Sorensen

The Street If you recently tried to book a flight with points or frequent-flyer miles, you might have noticed that not only cash prices have jumped significantly. The “they want how much for that flight?” feeling is confirmed by data — IdeaWorksCompany, a consulting firm analyzing airline revenue, calculated that the average price of a

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It’s been harder to accumulate miles but this airline has the best reward redemption rate

Articles about IdeaWorksCompany / By Jay Sorensen

USA Today Airline reward tickets are getting more expensive. While cash fares for flights are rising slower than inflation, a new report from IdeaWorksCompany, a consultancy focusing on ancillary airline revenue, shows that reward redemptions are getting even pricier than paid-for tickets. According to the analysis, airline reward ticket prices have increased 28% on average

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Branded Fares Dominate Ancillary Revenue for New Airlines All Over the World – Press Release

News & Research, Press Releases / By Jay Sorensen

New entrant airlines provide a unique marketing lesson because they begin with an empty canvas. In theory, start-up teams scan the competitive environment and select features they believe will produce success. Today, new airlines overwhelmingly rely upon branded fares as their primary ancillary revenue method. This is a significant change from ten years ago when

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Seven Young Airlines Try Their Ancillary Revenue Wings – Report

News & Research, Reports / By Jay Sorensen

CarTrawler-sponsored analysis reviews the ancillary revenue strategies of seven new entrant airlines: Akasa Air, Air Japan, BeOnd, Bonza, Greater Bay Airlines, Jetlines, and Norse Atlantic. New entrant airlines provide a unique marketing lesson because they begin with an empty canvas. In theory, start-up teams scan the competitive environment and select features they believe will produce

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Global Bag Fee Revenue Rises to $33.3 Billion – Press Release

News & Research, Press Releases, Reports / By Jay Sorensen

CarTrawler 2023 Global Estimate of Baggage Fee Revenue reveals 15% increase from 2022 figure of $29 billion. IdeaWorksCompany, the foremost consultancy on airline ancillary revenues, and CarTrawler, leading global B2B provider of car rental and mobility solutions to the travel industry, recently estimated ancillary revenue at $117.9 billion worldwide for 2023. This CarTrawler Global Estimate

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US Major Airlines Receive More Than $25 Billion in Ancillary Revenue from Co-Branded Cards – Press Release

News & Research, Press Releases, Reports / By Jay Sorensen

CarTrawler sponsored research reveals US major airlines netted 32% of global ancillary revenue and nearly 68% of frequent flyer and commission-based revenue. Following further analysis on the 2023 CarTrawler Worldwide Estimate of Ancillary Revenue, IdeaWorksCompany found that US major airlines, defined as Alaska, American, Delta, Hawaiian, Southwest, and United, achieved ancillary revenue results far above

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Premium Travel: The Upper Middle Class Seat Priced for the Upper Middle Class – Press Release

News & Research, Press Releases / By Jay Sorensen

Long Haul Premium: Upper Middle Class ─ for the Upper Middle Class was issued today as a 14-page report. It includes the results of a review of 20 leading global network carriers regarding their long haul premium economy cabins. The report describes the trends which support the potential for premium economy to someday deliver more

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Long Haul Premium: Upper Middle Class ─ for the Upper Middle Class – Report

Reports / By Jay Sorensen

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